Endorsements of Books
Rajagopal (2021). The Design Cube: Converging Markets, Society, and Customer Values to Grow Competitive in Business. New York: Business Expert Press. ISBN 13: 978-1-63742-016-4
Design Cube is a contemporary portrayal of business modelling process aimed at businesses growth in the social ecosystem. Co-creating business models and coevolving businesses in the marketplace by putting the customers first is the new normal today. This book introduces an integrated approach for the triadic domains of market, society, and customer values in business modelling for analyzing innovation-management dynamics and business design. A good read for everyone in business…
Tanya Zlateva,Dean, Metropolitan College, Boston University, Boston MA
Convergence of societal and customer values with business modelling process is central to the innovative Design Cube concept. This book blends cognitive values, social strategies and marketing processes with design thinking to build hybrid knowledge. The book is built on deep thoughts and well surfaced with live examples. Overall, this is an insightful contribution…
Angappa Gunasekaran, Dean, School of Business and Public Administration, California State University at Bakersfield, CA
Design Cube provides a true playbook for readers interested in business growth and strategic advantage. With co-creation of business models becoming an imperative for customer-centric companies, this book brings together concepts at three different levels including individual, market, and society in order to develop an integrative framework. A good read for practitioners from companies of all sizes that want to create distinctive customer value and implement a winning strategy.
Raj Echambadi, Dunton Family Dean, D’Amore-McKim School of Business, Northeastern University, Boston, MA
Rajagopal (2020), Market Entropy: How to Manage Chaos and Uncertainty for Improving Organizational Performance, New York: Business Expert Press. ISBN 978-1-95152-788-4
…marketing is a science. Large markets face entropy over time and fragment. Companies undergo this phenomenon but it has not been explained so far in marketing scholarship. This book examines the causes and effects of market entropy, and makes its worth to readers. An intellectual contribution for all…”
Vijay Govindarajan, Coxe Distinguished Professor,
Tuck School of Business, Dartmouth, NH
and management. This book provides a comprehensive background in the topic and includes useful managerial lessons. Based on scholarly research and years of market place experience, this informative and valuable book explains the evolution of large markets and their connection to radical innovations and technologies.”
Anjala S. Krishen Professor, Marketing & International Business, and Co-editor, Journal of Marketing Analytics University of Nevada, Las Vegas, NV
Rajagopal (2019), Transgenerational Marketing: Evolution, Expansion, and Experience, Palgrave Macmillan, New York. ISBN 978-3-030-33925-8
…discussing critically the evolution of marketing scholarship and linking it to contemporary marketing practices is a commendable contribution of this book. A welcome addition to literature and a must for students to learn marketing foundations…
John D Sullivan, Chairman & Associate Professor, Boston University, Metropolitan College
Society has been changing at an increasing rate, and marketing has had to change and adapt to keep up with the changing society and consumer. This book makes the development of these two phenomena in a clear straightforward fashion. A must read for all…
John Stanton, Chairman & Professor, Department of Food Marketing, St. Joseph University, Philadelphia, PA
Rajagopal (2019), Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making, Palgrave Macmillan, New York.
…Rajagopal is one of those rare breeds in academics in Marketing and Strategy area who has published regularly on contemporary themes. Marketing today has undergone a significant change largely due to the interplay of three forces- technology, globalization, and changing demographics. Never before the markets have been so challenging and consumers so confused as is today. Emerging from his lectures and vast experience of teaching in different geographies including India, I am confident that Dr. Rajagopal’s work will prove to be valuable to all students and researchers in marketing area.
Rajan Saxena, PhD, Vice Chancellor, Narsee Monjee Institute of Management Studies, Mumbai, India
Making decision in marketing has become complex today, which is entangled with manifold performance indicators including consumer engagement metrics. Data, decision grids, and psychodynamics of consumers have pushed the managers into global labyrinth. This book explains the decision metrics at the grassroots of markets, synthesizing the extensive teaching and research experience of Dr Rajagopal, and sheds light into the effective use of data and analytics for understanding consumers and business decisions. It makes the book a must read for managers and all management students...
Maria de Lourdes Dieck-Assad, PhD, Vice President for Hemispheric and Global Affairs, University of Miami, Coral Gables, FL
Rajagopal (2018), Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management, Business Expert Press, New York
Rajagopal has taken on a challenging subject when he looks at consumer marketing theories in his new book. As consumers change their purchasing patterns in the modern world, it is very difficult to properly take into account the media (social and traditional) that influence them, the kinds of role models they wish to emulate, and the other factors that drive their behavior. Rajagopal has produced a valuable guide to theories that contribute to our understanding of what consumers do and why. His emphasis on emerging markets is particularly important for the fastest-growing in the world today. As more and more cultures are incorporated into global markets, Rajagopal’s guidance on how to approach them will serve companies and analysts very well.
Robert Grosse, Professor of International Business, Thunderbird School of Global Management, Arizona State University
Behavioral theories of consumers have evolved through complex dimensions over the years and explained more in context of psychology than marketing. Professor Rajagopal has elucidated this complexity by explaining the consumer behavior theories with applied perspectives and delivering prolific managerial implications. This book sharpens functional skills of marketing managers and helps in attaining deeper insights to bridge theory and practice, and influence marketing strategies. Theoretical foundation, real examples, simple language, and thematic continuum of the book make it a must read for students, researchers, and marketers.
Angappa Gunasekaran, Dean and Professor, Charlton College of Business, University of Massachusetts Dartmouth
Rajagopal and Vladimir Zlatev (2017), Business Dynamics in North America: Analysis of Spatial and Temporal Trade Patterns, Palgrave Macmillan, NY
“A reference book with relevant information for those of us who want to understand the conceptual and analytical foundations of international trade and economy in the North American region. An insightful and thoughtful guide…”
Raquel Castaño, Director of EGADE Business School, Monterrey, NL, Mexico
“This book discusses the current dynamics of international business against the backdrop of national industrial and trade policies with particular reference to the North American Free Trade Agreement (NAFTA) countries. It will be an excellent reference book for those who would like to understand the micro dynamics of doing business across borders in an ever-evolving political economy framework of regional and global trade policies.”
Hiranya K. Nath, Professor, Sam Houston State University, Huntsville, TX
“These are the critical times where different trading blocs, including NAFTA are scrutinized and re-evaluated for mutual benefits. In recent months, on both sides of the ocean, alternative strategies for better performing trading blocs are developed by public policy makers and industry decision makers alike. In particular, US government is very much interested in re-negotiating the NAFTA agreement with both Canada and Mexico. With this background information, in their eye-opener and insightful book Business Dynamics in North America Rajagopal of EGADE, Mexico and Vladimir Zlatev of Boston University, USA draw our attention very forcefully to existing and evolving business dynamics in North America through impactful analysis of spatial and temporal trade patterns. In this timely book, the authors investigate contemporary issues such as industrial policy and trade competiveness in North America, market integration in NAFTA region, venture collaborations, functional strategies in managing international trade are analyzed conceptually as well as analytically. This is a book of significant value to corporate America, government officials, trade representatives, research scholars and students of international business and trade. I highly recommend it.”
Erdener Kaynak, Ph.D., D.Sc., Professor of Marketing and Chair, Pennsylvania State University at Harrisburg
Rajagopal (2016), Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications, Palgrave Macmillan, Basingstoke, Hampshire, UK ISBN: 978-1-137-52593-2
‘…Forging a comprehensive multilayered strategy that is integral to the company’s managerial process is the central theme of Rajagopal’s book. He brings together the complementary necessities of a strong sense of strategic direction, appeal to customers, effective managerial skills, and successful implementation. This book delineates the convergence of marketing-mix strategies with marketing research and organizational designs, and offers valuable strategic choices and managerial implications for companies to outgrow their business despite market uncertainties and competitive pressures.’
Tanya Zlateva, PhD, Dean, Metropolitan College, Boston University, Boston MA, USA
‘… A prolific contribution from a reputed author of business management books and top level articles, an excellent researcher and dedicated professor, who has meticulously developed this book to fit into the learning requirements of the students of international business management. This book would also guide young CEOs and directors to learn more about managing business in international destinations, to make decisions with a new vision where global and local must meet, and where businesses must grow in a sustainable manner.’
Dr. María de Lourdes Dieck Assad, Dean, EGADE Business School,Tecnologico de Monterrey, Monterrey, NL Mexico
‘Rajagopal describes the complex process of doing international business in this book credibly through the contemporary examples and analytical diagrams. This contribution is beyond a text book to graduate students on the subject as it also demonstrates strategic insights for the managers to ensure sustainable growth for companies in competitive marketplace.’
Angappa Gunasekaran, PhD, Dean and Professor, Charlton College of Business, University of Massachusetts Dartmouth, North Dartmouth, MA, USA
Rajagopal (2016), Innovative Business Projects- Breaking Complexities, Building Performance-Vol 1 & 2, Business Experts Press, New York ISBN 9781631575297
…innovation is not just a state of mind of entrepreneurs woven around new insights but a major challenge rests in commercializing it and gaining competitive advantage. Managing innovative business projects is thus an art and science, which has been meticulously explained in this book by Rajagopal through real business examples and illustrations. This book helps the managers learn how to lead the innovations of start-up enterprises to a successful business icon. The book is a distinctive reading on innovation projects, which stands apart from those on the project management. A simple, lucid, and intellectual journey through the book. Kudos to the author…
Vijay Govindarajan, Coxe Distinguished Professor at Tuck School at Dartmouth, andMarvin Bower Fellow at Harvard Business School
“The global competitive environment has become exceedingly complex and changes more rapidly than most companies realize. Professor Rajagopal offers a systematic approach to how companies can cope with these challenges, remain competitive, and innovate. A must read for executives.”
Mauro F. Guillén, Director of The Lauder Institute and Dr. Felix Zandman Professor of International Management The Wharton School, Philadelphia, PA
Market entropy is not only an interesting topic, but is a fundamental concept that affects all aspects of business including finance, economics, marketing, accounting,
