Dr. Rajagopal PhD FRSA Professor

Research News

Appointed As Editor of International Journal of Business Competition and Growth, Inderscience Publishers, UK (2009+)

Appointed as Editor of International Journal of Leisure and Tourism Marketing, Inderscience Publishers, UK (2007+)

Appointed as Editor of International Journal of Built Environment and AssetManagement, Inderscience Publisher, UK (2011+)

Appointed as Regional Editor of Emeral Emerging Markets Case Studies, Emerald Publishers, UK  (2012+)

Conferred 'Highly Commended Award' by Emerald Literati Network, for the article 'Measuring performance of brand through metrics application, published in the journal on 'Measuring Business Excellence' 12 (1), 29-38, 2008.

Publications in

1. Business Links through NGOs : An Indian Experiment in Rural Development, Development in Practice, 6 (2),1996

1999

1. Empowering Rural Women Groups for Strengthening Economic Linkages, Development in Practice, 9 (3), May 1999, 327-330

2004

1. Conceptual Analysis of  Brand Architecture and Relationships within Product Category, Journal of Brand Management, Volume 11 (3), February, 2004 , 233-247 Abstract
   

2005

1. Analysis of Customer Portfolio and Relationship Management Models : Bridging Managerial Gaps, Journal of Business and Industrial Marketing, Vol. 20, No.6, June, 2005, 307-316  Abstract
2. Measuring Variability Factors in Consumer Values for Profit Optimization  in a Firm – A Framework for Analysis, Journal of Economics and Management,  Volume 1, No.1, January , 2005, pp 85-103 Abstract
3. Impact of Advertising Variability on Building Customer Based Brand Personality under Competitive Environment: Empirical analysis in reference to Mexico, Latin American Business Review, Volume 6, No. 3, 2005, pp 63-84 Abstract
   
4. Institutional Reforms and Trade Competitiveness in Latin America, Journal of Applied Econometrics and International Development, Vol. 5, No. 1, April 2005, pp 45-64) Abstract

2006

1. Measuring Customer Value and Market Dynamics for New Products of  a Firm: An Analytical Construct for Gaining Competitive Advantage, Global Business and Economics Review, Vol. 8, No. 3-4, 2006, pp 187-205 Abstract
   
2. Where did Trade Liberalization Drive Latin American Economy: A Cross Sectional Analysis, Applied Econometrics and International Development, Vol. 6, No. 2,  2006, pp 89-108 Abstract
3. Consumer Perspectives and Brand Extension Effects in Mexico: An Empirical Analysis of Buying Decision Patterns, Latin American Business Review, Vol. 7, No. 1, 2006 pp 99-118 Abstract
   
4. Measuring Customer Value Gaps: An Empirical Study in Mexican Retail Markets, Economic Issues, Vol.11, No. 1, March 2006, pp 19-40 (Nottingham Business School, UK)  
5. Innovation and Business Growth through Corporate Venturing in Latin America: Analysis of Strategic Fit, Management Decision, Vol.44, Issue 5, 2006, 703-718 Abstract
6. Brand Excellence: Measuring Impact of Advertising and Brand Personality on Buying Decisions, Measuring Business Excellence, Vol. 10, No. 3,  pp 55-65, 2006 Abstract
7. Brand Architecture: Brand Foundations and Frameworks, Brand Strategy, Volume 206, October, 2006 pp 47-49 Full Text
8. Trust and Cross-Cultural Dissimilarities in Corporate Environment, Team Performance Management-An International Journal, Vol. 12 , No. 7-8, 2006, pp 237-252 Abstract
   

2007

1. Competition vs. Cooperation: Analyzing Strategy Dilemma in Business Growth under Changing Social Paradigms, International Journal of Business Environment, 1 (4), 476-487, 2007 Abstract
   
2. Leisure Shopping Behavior and Recreational Retailing: A Symbiotic Relationship of Marketplace Strategy and Consumer Response, Journal of Hospitality and Leisure Marketing, 15 (2), 2007,  5-31 Abstract
   
3. Dynamics of Growth in Foreign Trade in Transitional Economies: Analysis of European, Latin American and Asian Countries,  Journal of East-West Business, Vol. 13, No. 4, 2007,  37-64 Abstract
   
4. Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Study, International Journal of Management Practice, Vol. 2, No. 4, 2007,  306-323 Abstract
   
5. Sales Management  in Developing Countries: A Comparison of Managerial Control Perspectives, Journal of Asia Pacific Business, Vol. 8, No. 3, 2007, pp 37-61 Abstract
   
6. Buying Decisions towards Organic Products: Analysis of Customer Value and Brand Drivers, International Journal of Emerging Markets, Vol. 2 No. 3, 2007, pp 236-251  Abstract
   
7. Stimulating Retail Sales and Upholding Customer Value, Journal of Retail and Leisure Property, 6 (2), 2007, pp 117-135 Abstract
   
8.  Architecting Brands: Managerial Process and Control, Journal of Transnational Management, 12 (3), 2007, 25-37 Abstract
   
9. Trade Openness and Inflation in Latin American Countries, Estudios Economicos de Desarrollo Internacional, 7 (1),  2007, 75-102  Abstract
10. Optimizing Franchisee Sales and Business Performance, Journal of Retail and Leisure Property, 6 (4), 2007,  341-360   Abstract
    

2008

1. Consumer Response to Seasonal Clearance Sales: Experimental Analysis of Consumer Personality Traits in self Service Stores, Global Business and Economics Review, Vol. 10, Issue 1, 2008, pp 68-92 Abstract
   
2. New Product Development and Seasonality Effect in Food Products Retailing, Journal of Food Products Marketing, 14 (4), 178-199, 2008 Abstract
   
3. Dynamics of Buyer-Supplier Co-dependency for Optimizing Functional Efficiency, International Journal of Services and Operations Management, Vol.4, Issue 4, 399-416, 2008 Abstract
   
4. Organizational Buying and Sales Administration in the Retail Sector, Journal of Retail and Leisure Property, 7 (1), 2008, pp 3-20  Abstract
   
5. Team Performance and Control Process in Sales Organizations, Team Performance Management- An International Journal, 14 (1), 70-85, 2008 Abstract  Full Text
   
6. Measuring Brand Performance through Metrics Application, Measuring Business Excellence, 12 (1), 29-38, 2008 Abstract
   
7. Outsourcing Salespeople in Building Arousal towards Retail Buying, Journal of Database Marketing and Customer Strategy Management, 15 (2), 106-118, 2008 Abstract
   
8. Time Sharing at Leisure Facility Centers: Analysis of Sales Performance Indicators, Journal of Retail and Leisure Property, Vol. 7 (3), 248-262, 2008 Abstract
   
9. Consumer Response and Cyclicality in New Product Management, Journal of Customer Behaviour, 7 (2), 165-180, 2008 Abstract
   
10. Point of sales promotions and buying stimulation in retail stores, Journal of Database Marketing and Customer Strategy Management, 15 (4), 249-266, 2008 Abstract
    

2009

1. Buyer-supplier  Relationship and Operational Dynamics, Journal of Operations Research Society ,60 (3), 313-320, 2009  Abstract
2. Effects of Customer Services Efficiency and Market Effectiveness on Dealer Performance, International Journal of Services and Operations Management, 5 (5), 575-594, 2009 Abstract
3. Arousal and Merriment as Decision Drivers among Young Consumers, Journal of International Consumer Marketing, 21 (4), 271-283, 2009 Abstract
   
4. Place Branding Architecture for Eco-tourism, International Journal of Leisure and Tourism Marketing, 1 (1), 58-69, 2009 Abstract
   
5. Crimson Nectar’ Blows-up in Boardroom: A Case of Building Marketing Policy of a New Generation product, International Journal of Teaching and Case Studies, 2 (2), 115-129, 2009  Abstract
6. Cognitive Factors Affecting Buying Decision of Young Consumers: Role of Arousal and Merriment, International Journal of Economics and Business Research, 1 (4), 454-466,  2009 Abstract
7. Growing Shopping Malls and Behavior of Urban Consumers, Journal of Retail and Leisure Property, 8 (2), 99-118, 2009 Abstract
   
8. Brand Strategy for Bottom Line Markets, Innovative Marketing, 5 (1),34-40, 2009  Contents
9. Behavioral Determinants in Selling Tourism Services: A Case Study, International Journal of leisure and Tourism Marketing,  1 (2), 183-202 Abstract
   
10. Analytical Perspectives on the Integration and Diffusion of Knowledge in Multicultural Business Schools to Build Global Image, The Icfai University Journal of Knowledge Management,  7 (3-4), 64-79, 2009 (Co-authored with William Henry Steinwascher) Abstract
    
11. Brand Gravity and Performance in Satellite Markets, Journal of Transnational Management, 14 (4), 292-308, 2009 Abstract
12. Branding Paradigm for Bottom of the Pyramid Markets, Measuring Business Excellence, 13 (4), 58-68, 2009, Abstract
    
13. Global Shifts in Marketing Strategy: A New Research Agenda, Innovative Marketing, 5 (3), 49-56, 2009 Contents

2010

1. Bridging Sales and Services Quality Function in Retailing of High Technology Consumer Products, International Journal of Services and Operations Management, 6 (5), 177-199,  2010 Abstract
2. Customer Loyalty Programs for Sales Augmentation, International Journal of Economics and Business Research, 2 (4), 2010 Accepted and Scheduled for Publication
3. Measuring Performance of Sale Force: Analysis of Administrative and Behavioral Parameters, International Journal of Economics and Business Research, 2 (5), 399-412, 2010 
4. Dynamics of Brand G-Force in Developing Marketing Strategy, International Journal of Business Excellence,3 (4), 383-396, 2010 
5. Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance, International Journal of Business Innovation and Research, 4 (5), 411-426,  2010 Abstract
6. Building Shopping Arousal through Direct Marketing in Retail Environment, Journal of Promotion Management, 16 (4), 455-466, 2010 Abstract
7. Measuring Sales Performance for Home Decor Products, Journal of Retail and Leisure Property, 9 (2), 105-124, 2010 Abstract
   
8. Determinants of Shopping Behavior of Urban Consumers, International Journal of Consumer Marketing, 22 (4), 2010 Accepted and Scheduled for Publication
9. Conational Drivers Influencing Brand Performance among Consumers, Journal of Transnational Management, 15 (2), 186-211, 2010 Abstract

10. Analyzing cognitive determinants in managerial decision making, International Journal of Business Excellence, 4 (1), 2010 (Coauthored with Jerry Banks and Amritanshu Rajagopal) Accepted and Scheduled for Publication

11. Street Markets Influencing Urban Consumer Behavior in Mexico, Latin American Business Review, 11 (2), 77-110, 2010 Abstract
12. Food Products Vending in Street Markets : Analysis of Socio-economic Perspectives, Journal of Food Products Marketing, Accepted and Scheduled for Publication
13. Market Analysis of Growing Competition in Pharmaceutical Industry, International Journal of Business Competition and Growth, 1 (1), 31-44, 2010 Full Text
14. Impact of Customer-Centric Technologies on Retail Banking, International Journal of Business Competition and Growth, 1 (2),  147-161 Abstract
    

Research Newsletters

Academic Archive 2006

Academic Archive 2005

Academic Archive 2004

Academic Archive 2003

Academic Archive 2002

Academic Archive 2001

Academic Archive 2000

Market Research Updates

Market Research Update 2 (4)

Market Research Update 2 (3)

Market Research Update 2 (2)

Market Research Update 2 (1)

Market Research Update 1 (4)

Market Research Update 1 (3)

Market Research Update 1 (2)

Market Research Update 1 (1)  

Market Research Update, Oct 2008

On-line Working Papers 

Many research papers of Dr. Rajagopal are available with the electronic library for consultation, reference and citations. The working papers can be accessed with the following E-libraries:

Social Science Research Network (40 Working Papers) Access

IDEAS-Research Papers in Economics (43 Working Papers) Access

Digital Library of Commons-Indiana University (3 Working Papers) Access

Research Papers Published in Indian Academic Journals/Newspapers

(1980-1997)

Dr. Rajagopal has published widely empirical research papers and popular articles   on rural marketing, entrepreneurship and rural development in academic journals and reputed periodicals like Economic Times. During the above referred period he had contributed over 100 research articles.

To view the list of contributions made by Dr. Rajagopal  during 1980-97:

CLICK HERE

Dr. Rajagopal has written many business cases for classroom discussion and some of them have also been integrated in the text books authored by him. Since 2001 he has devoted his attention towards developing marketing and sales related cases for classroom discussion in reference to Mexico. Center for International Cases of Monterrey Institute of Technology and Higher Education (ITESM) has published his cases which are being used by the students of graduate and undergraduate program.

To view the annotated list of business cases authored by Dr. Rajagopal Click Here

Citations of Research Work

There is no single source available that documents citations of research work. However, the independent efforts made to enlist the citations of the research contributions of Dr. Rajagopal show that his research studies are widely cited by the researchers.

To view the document on citations of his research works till July 2009 Click Here