Topics open for discussion
Negative word-of-mouth affecting consumer behavior
Dissatisfaction of consumers has major implication on brand sustainability and repeat buying. Such experience not only causes withdrawal symptoms of the brand but also influences social networks among consumers with negative perception. Consumer dissatisfaction might occur during the buying process, produce usage levels and post sales services.Further issues can be discussed on this topic.
Creativity, Innovation and Business Competition
Globalization has emerged as a principal growth platform for the multinational firms and increasing market competition has encouraged also the local firms to strengthen their competencies to sustain in the market place. Local companies are leaning towards developing creative products and positioning them using innovative concepts against the large firms. Creativity and innovation drive cost effectiveness of the firms and enhance consumer value. In view of this situation, several issues can be discussed in reference to the role of creativity and innovation in managing market competition.
