Professor Rajagopal
Research and Publications
Research Papers and Book Chapters
Areas of Research Interest: Consumer behavior, Marketing, Entrepreneurship, Innovation and Technology, Strategy, and International Business
Research Studies
1996-2010
1996
1. Rajagopal (1996), Business Links through NGOs: An Indian Experiment in Rural Development, Development in Practice, 6 (2) abstracted and indexed in SCOPUS (Q2)
1999
2. Rajagopal (1999), Empowering Rural Women Groups for Strengthening Economic Linkages, Development in Practice, 9 (3), May 1999, 327-330 (UK) abstracted and indexed in SCOPUS (Q2)
2004
3. Rajagopal and Sanchez, R. (2004), Conceptual Analysis of Brand Architecture and Relationships within Product Category, Journal of Brand Management, Volume 11 (3), 233-247 abstracted and indexed in SCOPUS (Q2)
2005
4. Rajagopal and Sanchez, R (2005), Analysis of Customer Portfolio and Relationship Management Models: Bridging Managerial Gaps, Journal of Business and Industrial Marketing, Vol. 20, No.6, 307-316 abstracted and indexed in SCOPUS (Q1)
5. Rajagopal (2005), Measuring Variability Factors in Consumer Values for Profit Optimization in a Firm – A Framework for Analysis, Journal of Economics and Management, Volume 1, No.1, 85-103
6. Rajagopal (2005), Impact of Advertising Variability on Building Customer Based Brand Personality under Competitive Environment: Empirical analysis in reference to Mexico, Latin American Business Review, Volume 6, No. 3, 63-84 abstracted and indexed in SCOPUS (Q3) 7. Rajagopal (2005), Institutional Reforms and Trade Competitiveness in Latin America, Journal of Applied Econometrics and International Development, Vol. 5, No. 1, 45-64
2006
8. Rajagopal (2006), Measuring Customer Value and Market Dynamics for New Products of a Firm: An Analytical Construct for Gaining Competitive Advantage, Global Business and Economics Review, Vol. 8, No. 3-4, 187-205 abstracted and indexed in SCOPUS (Q3)
9. Rajagopal (2006), Where did Trade Liberalization Drive Latin American Economy: A Cross Sectional Analysis, Applied Econometrics and International Development, Vol. 6, No. 2, 89-108
10. Rajagopal (2006), Consumer Perspectives and Brand Extension Effects in Mexico: An Empirical Analysis of Buying Decision Patterns, Latin American Business Review, Vol. 7, No. 1, 2006 pp 99-118 abstracted and indexed in SCOPUS ( Q3)
11. Rajagopal (2006), Measuring Customer Value Gaps: An Empirical Study in Mexican Retail Markets, Economic Issues, Vol.11, No. 1, 19-40 abstracted and indexed in SCOPUS (Q2)
12. Rajagopal (2006), Innovation and Business Growth through Corporate Venturing in Latin America: Analysis of Strategic Fit, Management Decision, Vol.44, Issue 5, 703-718 abstracted and indexed in SCOPUS (Q1)
13. Rajagopal (2006), Brand Excellence: Measuring Impact of Advertising and Brand Personality on Buying Decisions, Measuring Business Excellence, Vol. 10, No. 3, 55-65, 2006 Abstracted and Indexed in Scopus (Q2)
14. Rajagopal (2006), Brand Architecture: Brand Foundations and Frameworks, Brand Strategy, Volume 206, 47-49
15. Rajagopal, Rajagopal, Ananya (2006), Trust and Cross-Cultural Dissimilarities in Corporate Environment, Team Performance Management, Vol. 12 , No. 7-8, 237-252 Abstracted and Indexed in Scopus (Q3)
2007
16. Rajagopal and Rajagopal, Ananya (2007), Competition vs. Cooperation: Analyzing Strategy Dilemma in Business Growth under Changing Social Paradigms, International Journal of Business Environment, 1 (4), 476-487
17. Rajagopal (2007), Leisure Shopping Behavior and Recreational Retailing: A Symbiotic Relationship of Marketplace Strategy and Consumer Response, Journal of Hospitality Marketing and Management, 15 (2), pp 5-31 abstracted and indexed in SCOPUS (Q2) 18. Rajagopal (2007), Dynamics of Growth in Foreign Trade in Transitional Economies: Analysis of European, Latin American and Asian Countries, Journal of East-West Business, Vol. 13, No. 4, 37-64 abstracted and indexed in SCOPUS (Q2)
19. Rajagopal (2007), Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Study, International Journal of Management Practice, Vol. 2, No. 4, 306-323 abstracted and indexed in SCOPUS (Q3)
20. Rajagopal (2007), Sales Management in Developing Countries: A Comparison of Managerial Control Perspectives, Journal of Asia Pacific Business, Vol. 8, No. 3, 37-61 abstracted and indexed in SCOPUS (Q3)
21. Rajagopal (2007), Buying Decisions towards Organic Products: Analysis of Customer Value and Brand Drivers, International Journal of Emerging Markets, Vol. 2 No. 3, 236-251 abstracted and indexed in SCOPUS (Q3)
22. Rajagopal (2007), Stimulating Retail Sales and Upholding Customer Value, Journal of Retail and Leisure Property, 6 (2), 2007, 117-135 abstracted and indexed in SCOPUS (Q3)
23. Rajagopal and Rajagopal, Amritanshu (2007), Architecting Brands: Managerial Process and Control, Journal of Transnational Management, 12 (3), 25-37 abstracted and indexed in SCOPUS (Q3) 24. Rajagopal (2007), Trade Openness and Inflation in Latin American Countries, Estudios Economicos de Desarrollo Internacional, 7 (1), 75-102
25. Rajagopal (2007), Optimizing Franchisee Sales and Business Performance, Journal of Retail and Leisure Property, 6 (4), 2007, 341-360 abstracted and indexed in SCOPUS (Q3)
2008
26. Rajagopal (2008), Consumer Response to Seasonal Clearance Sales: Experimental Analysis of Consumer Personality Traits in self Service Stores, Global Business and Economics Review, Vol. 10, Issue 1, 68-92 abstracted and indexed in SCOPUS (Q3)
27. Rajagopal (2008), New Product Development and Seasonality Effect in Food Products Retailing, Journal of Food Products Marketing, 14 (4), 178-199, 2008 abstracted and indexed in SCOPUS (Q3)
28. Rajagopal (2008), Dynamics of Buyer-Supplier Co-dependency for Optimizing Functional Efficiency, International Journal of Services and Operations Management, Vol.4, Issue 4, 399-416 abstracted and indexed in SCOPUS (Q2)
29. Rajagopal (2008), Organizational Buying and Sales Administration in the Retail Sector, Journal of Retail and Leisure Property, 7 (1), 3-20 abstracted and indexed in SCOPUS (Q3)
30. Rajagopal and Rajagopal, Ananya (2008), Team Performance and Control Process in Sales Organizations, Team Performance Management, 14 (1), 70-85 abstracted and indexed in SCOPUS (Q3) 31. Rajagopal (2008), Measuring Brand Performance through Metrics Application, Measuring Business Excellence, 12 (1), 29-38 Received Emerald Highly Commended Paper Award 2009 abstracted and indexed in SCOPUS (Q2)
32. Rajagopal (2008), Outsourcing Salespeople in Building Arousal towards Retail Buying, Journal of Database Marketing and Customer Strategy Management, 15 (2), 106-118 abstracted and indexed in SCOPUS (Q3)
33. Rajagopal (2008), Time Sharing at Leisure Facility Centers: Analysis of Sales Performance Indicators, Journal of Retail and Leisure Property, Vol. 7 (3), 248-262 abstracted and indexed in SCOPUS (Q3)
34. Rajagopal (2008), Consumer Response and Cyclicality in New Product Management, Journal of Customer Behaviour, 7 (2), 165-180 35. Rajagopal (2008), Point of sales promotions and buying stimulation in retail stores, Journal of Database Marketing and Customer Strategy Management, 15 (4), 249-266 abstracted and indexed in SCOPUS (Q3)
2009
36. Rajagopal and Rajagopal, Amritanshu (2009), Buyer-supplier Relationship and Operational Dynamics, Journal of the Operational Research Society ,60 (3), 313-320 Abstracted and indexed in SCOPUS (Q1)
37. Rajagopal (2009), Effects of Customer Services Efficiency and Market Effectiveness on Dealer Performance, International Journal of Services and Operations Management, 5 (5), 575-594 abstracted and indexed in SCOPUS (Q2)
38. Rajagopal (2009), Arousal and Merriment as Decision Drivers among Young Consumers, Journal of International Consumer Marketing, 21 (4), 271-283 abstracted and indexed in SCOPUS (Q2) 39. Rajagopal and Rajagopal, Amritanshu (2009), Place Branding Architecture for Ecotourism, International Journal of Leisure and Tourism Marketing, 1 (1), 58-69
40. Rajagopal (2009), Crimson Nectar’ Blows-up in Boardroom: A Case of Building Marketing Policy of a New Generation product, International Journal of Teaching and Case Studies, 2 (2), 115-129 41. Rajagopal (2009), Cognitive Factors Affecting Buying Decision of Young Consumers: Role of Arousal and Merriment, International Journal of Economics and Business Research, 1 (4), 454-466
42. Rajagopal (2009), Growing Shopping Malls and Behavior of Urban Consumers, Journal of Retail and Leisure Property, 8 (2), 99-118 abstracted and indexed in SCOPUS (Q3)
43. Rajagopal (2009), Brand Strategy for Bottom Line Markets, Innovative Marketing, 5 (1),34-40
44. Rajagopal (2009), Behavioral Determinants in Selling Tourism Services: A Case Study, International Journal of leisure and Tourism Marketing, 1 (2), 183-202
45. Rajagopal and Steinwascher, William Henry (2009), Analytical Perspectives on the Integration and Diffusion of Knowledge in Multicultural Business Schools to Build Global Image, The ICFAI University Journal of Knowledge Management, 7 (3-4), 64-79
46. Rajagopal (2009), Brand Gravity and Performance in Satellite Markets, Journal of Transnational Management, 14 (4), 292-308 abstracted and indexed in SCOPUS (Q3)
47. Rajagopal (2009), Branding Paradigm for Bottom of the Pyramid Markets, Measuring Business Excellence, 13 (4), 58-68, abstracted and indexed in SCOPUS (Q2)
48. Rajagopal (2009), Global Shifts in Marketing Strategy: A New Research Agenda, Innovative Marketing, 5 (3), 49-56
2010
49. Rajagopal (2010), Bridging Sales and Services Quality Function in Retailing of High Technology Consumer Products, International Journal of Services and Operations Management, 7 (2), 177-199 abstracted and indexed in SCOPUS (Q2)
50. Rajagopal (2010), Building Shopping Arousal through Direct Marketing in Retail Environment, Journal of Promotion Management, 16 (4), 445-466 abstracted and indexed in SCOPUS (Q2)
51. Rajagopal and Rajagopal, A. (2010), Measuring Performance of Sale Force: Analysis of Administrative and Behavioral Parameters, International Journal of Economics and Business Research, 2 (5), 399-413
52. Rajagopal (2010), Dynamics of Brand G-Force in Developing Marketing Strategy, International Journal of Business Excellence, 3 (4), 383-396 abstracted and indexed in SCOPUS (Q2)
53. Rajagopal (2010), Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance, International Journal of Business Innovation and Research, 4 (5), 411-426 abstracted and indexed in SCOPUS (Q2)
54. Rajagopal (2010), Measuring Sales Performance of Home Décor Products, Journal of Retail and Leisure Property, 9 (2), 105-124 abstracted and indexed in SCOPUS (Q3)
55. Rajagopal (2010), Conational Drivers Influencing Brand Performance among Consumers, Journal of Transnational Management, 15 (2), 186-211 abstracted and indexed in SCOPUS(Q3)
56. Rajagopal (2010), Street Markets Influencing Urban Consumer Behavior in Mexico, Latin American Business Review, 11 (2), 77-110 abstracted and in SCOPUS (Q3)
57. Rajagopal (2010), Market Analysis of Growing Competition in Pharmaceutical Industry, International Journal of Business Competition and Growth, 1 (1), 31-44
58. Rajagopal and Rajagopal, Ananya (2010), Impact of Customer Centric Technologies on Retail Banking, International Journal of Business Competition and Growth, 1 (2), 147-161
59. Ortiz, T., Castillo, V., Alfaro, G.T., Tapia, E., and Rajagopal (2010), Does textile sector of Mexico drive international competitive advantage, International Journal of Business Competition and Growth, 1 (2), 162-176
60. Rajagopal (2010), Coexistence and Conflicts between Shopping Malls and Street Markets in Growing Cities: Analysis of Shoppers’ Behavior, Journal of Retail and Leisure Property, 9 (4), 277-301 abstracted and indexed in SCOPUS (Q3)
61. Connie Atristain and Rajagopal (2010), Conceptual Perspectives on Organizational Performance and Competitiveness of SMEs in Mexico, Journal of Transnational Management, 15 (4), 322-349 abstracted and indexed in SCOPUS (Q3)
Research Studies
2011-2020
2011
62. Rajagopal (2011), Determinants of Shopping Behavior of Urban Consumers, Journal of International Consumer Marketing, 23 (2), 83-104 abstracted and indexed in SCOPUS (Q2)
63. Rajagopal and Ananya Rajagopal (2011) , Shifts in Organizational Design, Culture and Structural Paradigms in Financial Organizations during Economic Recession, International Journal of Business Excellence, 5 (1), 385-398 abstracted and indexed in SCOPUS (Q2) 64. Rajagopal (2011) ‘Attributes of street markets as leisure destinations in growing cities’, International Journal of Leisure and Tourism Marketing, 2 (1), 78–88
65. Rajagopal, Banks, J., and Rajagopal, A. (2011), Analyzing Cognitive Determinants in Managerial Decision Making, International Journal of Business Excellence, 4 (1), 44-60 abstracted and indexed in SCOPUS (Q2)
66. Rajagopal (2011), Analytical Frameworks for Measuring the Effects of Cognitive Factors in Buying Decisions, International Journal of Business Innovation and Research, 5 (6), 685-703 abstracted and indexed in SCOPUS (Q2)
67. Rajagopal (2011), Enhancing sales relationship through customer centric visibility, Innovative Marketing, 7 (1), 8-16
68. Rajagopal (2011), Impact of Radio Advertisements on Buying Behavior of Urban Commuters, International Journal of Retail and Distribution Management, 39 (7), 480-503 abstracted and indexed in SCOPUS (Q1)
69. Rajagopal (2011), The Symphony Paradigm: Strategy for Managing Market Competition, Journal of Transnational Management, 16 (3), 181-199 abstracted and indexed in SCOPUS(Q3)
70. Rajagopal (2011), Consumer Culture and Purchase Intentions towards Fashion Apparel in Mexico, Journal of Database Marketing and Customer Strategy Management, 18 (4), 286-307 abstracted and indexed in SCOPUS (Q3)
2012
71. Rajagopal (2012), Food Products Vending in Street Markets held in Urban Habitat, Journal of Food Products Marketing, 18 (4), 325-352 abstracted and indexed in SCOPUS (Q2)
72. Rajagopal (2012), Challenges among Women Entrepreneurs in Mexico, International Journal of Entrepreneurship and Small Business, 15 (3), 389-395 abstracted and indexed in SCOPUS (Q2)
73. Rajagopal (2012), Cognitive Associations between Advertising and Brand Response among Consumers in Mexico, International Journal of Business Innovation and Research, 6 (6), 676-697 abstracted and indexed in SCOPUS (Q2)
74. Atristain, C. and Rajagopal (2012), Employment generation and economic development through increased operational efficiency of SMEs in Mexico: some research perspectives, International Journal of Business Competition and Growth, 2 (2), 181–199
75. Rajagopal (2012), Role of Systems Thinking in Developing Marketing Strategy: Some Conceptual Insights, Journal of Transnational Management, 17 (4), 258-276 abstracted and indexed in SCOPUS (Q3)
76. Rajagopal (2012), Brand Manifestation and Retrieval Effects as Drivers of Buying Behavior in Mexico, Journal of Database Marketing and Customer Strategy Management, 19 (3) 179-196 abstracted and indexed in SCOPUS (Q3)
77. Atristain, C. and Rajagopal (2012), Qualitative determinants of the managerial efficiency toward improving the organizational performance and competitiveness of SMEs in Mexico, International Journal of Business Competition and Growth, 2 (4), 370-399
78. Pável Reyes-Mercado and Rajagopal (2012), Ren-Er Co: how to be successful with marketing plan, Emerald Emerging Markets Case Studies, 2 (8), 1-7
2013
79. Lucia, Fernandez and Rajagopal (2013), Strategies for Architecting Power Brands: A Market Oriented Outlook, International Journal of Business Excellence, 6 (5), 605-623 Abstracted and Indexed in Scopus (Q2)
80. Verma, R. and Rajagopal (2013), Conceptualizing service innovation architecture: a service – strategic framework, Journal of Transnational Management, 18 (1), 3-22 Indexed and Abstracted in Scopus (Q3)
81. Rajagopal (2013), Brand Expressions in Stimulating Consumer Behavior in Mexico: An Empirical Analysis, Latin American Business Review, 14 (1), 29-53 Indexed and Abstracted in Scopus (Q3)
82. Lucia Fernandez and Rajagopal (2013), An inquiry into direct selling practices in Mexico: analysis of internal and external fit, International Journal of Business Competition and Growth, 3 (1), 89-102
83. Verma, R., Rajagopal, Mercado, P. R. (2013), Impact of services co-creation on performance of firms: The mediating role of market oriented strategies, International Journal of Services and Operations Management ,15 (4), 249-266 Indexed and Abstracted in Scopus (Q2) 84. Pavel Reyes Mercado and Rajagopal (2013), Renewable energy market in Mexico: A research framework, International Journal of Business Competition and Growth, 3 (1), 23-42
85. Andree, M. L. F. and Rajagopal (2013), Influence of corporate social responsibility on consumers' shopping behavior and determining competitive posture of the firm, Journal of Marketing Analytics, 1 (4), 222-233 Indexed and Abstracted in Scopus
86. Rajagopal (2013). Architecting Mexgrow: Introducing online experience for ethnic products. Emerald Emerging Markets Case Studies, 3 (5), 1-11. Indexed and Abstracted in Scopus (Q3)
87. Rajagopal and Fernandez, Lucia, R. (2013). I can do better: Mexican direct sellers of beauty products. Emerald Emerging Markets Case Studies, 3 (5), 1-6. Indexed and Abstracted in Scopus (Q3)
2014
88. Rajagopal (2014), Role of Consumer Knowledge in Developing Purchase Intentions and Driving Services Efficiency across Marketing Channels in Mexico, Journal of Transnational Management, 19 (1), 107-133 Indexed and Abstracted in Scopus (Q3)
89. Pavel Reyes Mercado and Rajagopal (2014), Consumer Preference for Green Power in Mexico, International Journal of Business Innovation and Research, 8 (2), 210-224 Indexed and Abstracted in Scopus (Q2)
90. López-Fernández, A.M. and Rajagopal (2014), Engaging stakeholders in co-creating corporate social responsibility: a study across industries in Mexico, International Journal of Business Competition and Growth, 3 (3), 241–253.
91. Reyes, L.F. and Rajagopal (2014), Effects of critical brand elements on wine purchasing behavior in the Mexican market, International journal of Business Competition and Growth, 3 (3), 189-212
92. Reyes-Mercado, P. and Rajagopal (2014) ‘Switching behavior of consumers across options in the energy market: a comparative analysis in Mexico, International Journal of Business Excellence, 7 (5), 577–600. Indexed and Abstracted in Scopus (Q2)
93. Reyes-Mercado, P. and Rajagopal (2014), Efficient lighting: Reactivating the market through consumer stimulus, Emerald Emerging Markets Case Studies, 4 (4), 1-13
94. Andree, M. L. F. and Rajagopal (2014), Convergence of corporate social responsibility and business growth: An analytical framework, International Journal of Business Excellence, 7 (6), 791-806 Indexed and Abstracted in Scopus (Q2)
2015
95. Andree Marie Lopez-Fernandez and Rajagopal (2014), Effect on stakeholders’ perception of CSR: Analysis of information dynamics through social media, International Journal of Business Competition and Growth, 3 (4), 330-343
96. Pavel Reyes Mercado and Rajagopal (2015), Driving consumers towards online retailing technology: Analyzing myths and realities, Journal of Transnational Management, 20 (3), 155-171 Indexed and Abstracted in Scopus (Q3)
97. Carlos Demaret-Carvalho and Rajagopal (2015), Perceptions on Differentiation Strategies for Horticultural Products Marketing in North America a Qualitative Analysis of Managerial Lessons, International Journal of Business Competition and Growth, 4 (4), 152-168
98. Reyes-Mercado, P. and Rajagopal (2015), Research framework for analyzing consumerism in Mexico towards renewable energy products, International Journal of Business Innovation and Research, 9 (4), 396–414 Indexed and Abstracted in Scopus (Q2)
2016
99. Andree Marie Lopez-Fernandez and Rajagopal (2016), I cross my heart, hope to live: LPCI Insurance Company’s dilemma in protecting mutual interests in Mexico, Emerald Emerging Markets Case Studies, 6 (1), 1-14 Indexed and Abstracted in Scopus (Q3)
100. Andree Marie Lopez-Fernandez, and Rajagopal (2016), Analysis of stakeholder value derivation through corporate social responsibility for business growth and society’s collateral benefits, International Journal of Business Performance Management, 17 (4), 413-427 Indexed and Abstracted in Scopus (Q3)
101. Natasha Bojorges and Rajagopal (2016), Role of Digital Marketing in Driving Business Performance in Emerging Markets: An Analytical Framework, International Journal of Business Forecasting and Marketing Intelligence, 2 (4), 291-314
2017
102. Pavel Reyes Mercado and Rajagopal (2017), Dynamics of disruptive innovations in outperforming global brands: A study in Mexico, International Journal of Business Excellence, 11 (1), 1-15 Indexed and Abstracted in Scopus (Q2)
103. Andree Marie Lopez-Fernandez and Rajagopal (2017), Organizational players’ role in CSR: A study of qualifying performance determinants of non-governmental and public sector organizations, International Journal of Business Innovation and Research, 12 (3), 363-376 Indexed and Abstracted in Scopus (Q2)
104. Pável Reyes-Mercado, M Karthik, Ram Kumar Mishra, and Rajagopal (2017), Drivers of consumer attitudes towards online shopping in the Indian market: Analysis through an extended TAM model., International Journal of Business Innovation and Research, 13 (3), 326-343 Indexed and Abstracted in Scopus (Q2)
105. Rajagopal and Ananya Rajagopal (2017), Brand Competition, Peer Influence, and Purchase Intentions towards Fashion Apparel in Mexico, International Journal of Business Excellence, 12 (3), 386-412 Indexed and Abstracted in Scopus (Q2)
106. Pavel Reyes Mercado and Rajagopal (2017), Adoption of renewable energy technologies in Mexico: The role of cognitive factors and innovation attributes, International Journal of Energy Sector Management 11 (4), 626-649 Indexed and Abstracted in Scopus (Q2)
2018
107. Rajagopal and Ananya Rajagopal (2018), Brand Literacy and Knowledge Transfer Process: Analysis of Purchase Intentions among Consumers in Mexico, International Journal of Business Innovation and Research, 16 (3), 302-323 Indexed and Abstracted in Scopus (Q2)
108. Andree Marie Lopez-Fernandez and Rajagopal (2018), Leadership and CSR driving frugal and reverse innovations: A conceptual framework for SME-MNE partnerships, International Journal of Business Innovation and Research, 17 (3), 417-436 Indexed and Abstracted in Scopus (Q2) 2019
109. Rajagopal and Ananya Rajagopal (2019), Impact of transaction costs on supply operations and price competitiveness in wholesale marketing: a study in reference to Mexico, International Journal of Logistics Systems and Management, 33 (4), 525-542 Indexed and Abstracted in Scopus (Q2)
2020
110. Rajagopal and Ananya Rajagopal (2020), Impact of Consumer Education and Knowledge on Purchase Intentions within Services Industry: A Study of Symbiotic Analysis in Mexico, International Journal of Services and Operations Management, 35 (1), 58-77. Indexed and Abstracted in Scopus (Q2)
111. Rajagopal (2019), Impact of referrals on buying decisions and cognitive behavior among aging consumers, International Journal of Business Excellence, 21 (1), 118- 138 (Q3)
112. Rajagopal (2020). Childhood memories affecting brand loyalty and consumption behavior among adult consumers. International Journal of Business Innovation and Research, 23 (3), 400–420. Indexed and Abstracted in Scopus (Q3)
Research Studies
2021-2024
2021
113. Rajagopal (2021). Facilities planning in retailing and value generation among urban consumers. International Journal of Electronic Marketing and Retailing, 12 (2), 196–213. Indexed and Abstracted in Scopus (Q3)
114. Rajagopal (2021). Consumption of Organic Food Products in Latin America: Role of Knowledge and Emotions among Women Consumers. International Journal of Business Innovation and Research, 26 (4), 406-423. Indexed and Abstracted in Scopus (Q3). 115. Rajagopal and Ananya Rajagopal (2021). Reverse accountability and leadership in social enterprises: Analysis of social control and openness for pragmatic organizational design. International Journal of Business Excellence, (Accepted and in production) Q3 Journal
2022
116. Rajagopal (2022). Inferiority feeling and conspicuous buying behavior: analyzing quality of life concerns among consumers in Mexico. International Journal of Productivity and Quality Management, 35 (2), 171-192. Indexed and abstracted in Scopus (Q2).
117. Rajagopal (2022). Impact of retail technology during business shutdown. Marketing Intelligence and Planning. 40 (4), 441-459. (DOI 10.1108/MIP-08-2021-0255) Indexed and Abstracted in Scopus (Q2) 118. Ananya Rajagopal and Rajagopal (2022). Bricolage practices in developing applied educational tools: A comparative study of value-based entrepreneurship across emerging markets. International Journal of Productivity and Quality Management, (Accepted and in production) Q2 Journal 1
119. Sotelo-Duarte, M. and Rajagopal (2022), Experiencing time elapse phenomenon in nostalgia: effect on consumption behavior in adulthood. Qualitative Research Journal, Early Cite, https://doi.org/10.1108/QRJ-03-2022-0052 Indexed in Scopus Q2
2023
120. Rajagopal and Rajagopal, A. (2023), "‘Seeing is experiencing’: impact of showcasing fashion merchandises on digital platforms", Qualitative Market Research, 26 (3), 214-231. https://doi.org/10.1108/QMR-05-2022-0080 Indexed in Scopus Q2 121. Rajagopal and Rajagopal, A. (2023). Convergence of Quality and Productivity in Start-up Enterprises: Analysis of Divergent Value Perspectives. International Journal of Productivity and Quality Management. 40 (1), 55-79. (Indexed in Scopus Q2 Journal
2024
122. Rajagopal and Rajagopal, A. (2024), "Unveiling creativity in artisanal beer through cultural and collective intelligence: a study of market in Mexico", Qualitative Research Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/QRJ-10-2023-0165 (Indexed in Scopus Q2 Journal
123. Manuel Sotelo Duarte and Rajagopal (2021). Influence of Nostalgic Behavior on the Consumption Patterns of Adults: A Conceptual Framework. International Journal of Business Innovation and Research, 35 (3), 303-326. Indexed and abstracted in SCOPUS-Q3 Journal
Book Chapters
1. Export Marketing of Agricultural Commodities: Some Conceptual Issues, in Jadish Prasad (Ed.), Encyclopedia of Agricultural Marketing, Vol. XI: Export Marketing: Liberalization and GATT Perspectives, Chapter 1, Mittal Publications, New Delhi, India, 2005, ISBN: 8170997445
2. Modeling Asymmetric Consumer Behavior and Demand Equations for Bridging Gaps in Retailing in Frank Columbus (Ed.), New Econometric Modeling Research, Nova Science Publishers, Inc., Hauppauge, NY 2006 (In Press)
3. Rajagopal (2006), Technology and Customer Value Dynamics in Banking Industry: Measuring Symbiotic Influence in Growth and Performance, in Ravi Vadlamani (Ed.), Advances in Banking Technology and Management: Impact of ICT and CRM, Idea Group Inc., Hershey, PA, 2006
4. Rajagopal (2006), Institutional Reforms and Trade Competitiveness in Latin America in Guisan Maria-Carmin (Ed.), Macro Economic Models: The role of Demand and Supply, ICFAI University Press, Hyderabad (India),2006 ISBN 81-7881-778-0
5. Rajagopal (2007), Brand Metrics: A Tool to Measure Performance, in Harish, R. and Gopalakrishnan, P. S. (Eds.), Brand Equity Measurement, ICFAI University Press, Hyderabad (India), 2007 ISBN: 81-314-1228-2 6. Rajagopal (2008), Driving through Globalization: Economic Growth and International Trade Challenges in Mexico, in Maria L. Castro and Irene P. Navarro (Eds.), Mexico: Economic, Political and Social Issues, Nova Science Publishers, Hauppauge, New York, 2008, ISBN: 978-1-60456-847-9
7. Rajagopal (2009), Modeling Asymmetric Consumer Behavior and Demand Equations for Bridging Gaps in Retailing, in Basewell, A. R. (Ed.), Advances in Mathematics Research, Vol. 8, Nova Publishers, Hauppauge, New York, 2009, ISBN: 978-1-60456-454-9
8. Rajagopal, Robetro Solano, Filepe Burgos, and Lilia Gamboa (2013), The Spirit Behind Talavera de la Reyna: Angelca Moreno’s Pottery, in Guillen, M.F. (Ed.), Women Entrepreneurs: Inspiring Stories from Emerging Economies and Developing Countries, Routledge, Philadelphia, PA Indexed and abstracted in SCOPUS
9. Rajagopal (2013), Trade and economy in emerging markets, in Richards, M. J. and O’Brien, T. (Eds.), Business, Finance and Economics Research Summaries, Nova Publishers, Hauppauge, New York, 2013, ISBN: 978-1-62417-342-4
10. Rajagopal (2016), Marketing Renewable Energy in Developing Countries: A Policy Paradigm for Mexico, in Campbell, C. and Ma, J. J. (Eds), Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress, Springer, NY PP 534-541 ISBN 978-3-319-24182-1
11. Rajagopal (2017), Competing on Performance on the Global Marketplace: Applying Business Analytics as a Robust Decision Tool, in Rajagopal and Behl, R. (Eds), Business Analytics and Cyber Security Management in Organizations, Hershey, PA: IGI Global, 1-13. Indexed and abstracted in SCOPUS
12. Rajagopal and Castaño, R. (2015), Social Group Influences, Book Chapter. Understanding Consumer Behavior and Consumption Experience, Hershey, PA: IGI Global, 159-185. Indexed and abstracted in SCOPUS
13. Rajagopal, (2020). Barriers and Benefits towards Sustainability Driven Business Models. In: Hashmi, Saleem and Choudhury, Imtiaz Ahmed (Eds.). Encyclopaedia of Renewable and Sustainable Materials, vol. 5, pp. 318–327. Oxford: Elsevier Indexed and abstracted in SCOPUS
14. Rajagopal (2018). Analyzing Start-up Enterprise Eco-System and Convergence of Global-Local Endeavors. In Rajagopal and Behl, R. (Eds.), Start-up Enterprises and Contemporary Innovation Strategies in the Global Marketplace. 49-64, Hershey, PA: IGI Global ISBN 9781522548317
15. Rajagopal (2018). Shifts in Business-Politics Paradigms: Exploring Lessons and Future Growth. In Rajagopal and Behl, R. (Eds.), Business Governance and Society: Analyzing Shifts, Conflicts, and Challenges, 1-13, New York: Palgrave Macmillan, ISBN 978-3-319-94612-2 Indexed and abstracted in SCOPUS
16. Rajagopal (2019). Convergence of Local Enterprises with Large Corporations: Bridging Industry 4.0 Functions on Broader Business Canvass. In Rajagopal and Behl, R. (Eds.), Innovation, Technology, and Market Ecosystem: Managing Industrial Growth in Emerging Markets, 1-28, New York: Palgrave Macmillan, ISBN 978-3-030-23009-8 Indexed and abstracted in SCOPUS
17. Rajagopal (2020). Entrepreneurship, Education, and Economics: A Helix Effect on Business Growth. In Rajagopal and Behl, R. (Eds.). Entrepreneurship and Regional Development: Analyzing Growth Models in Emerging Markets. 3-24, New York: Palgrave Macmillan ISBN 978-3-030-45520-0 Indexed and abstracted in SCOPUS
18. Rajagopal and Behl, R. (2020). Editorial-Preface. In Rajagopal and Behl, R. (2020). Entrepreneurship and Regional Development: Analyzing Growth Models in Emerging Markets. 3-24, New York: Palgrave Macmillan. 978-3-030-45520-0. Indexed and abstracted in SCOPUS
19. Rajagopal (2022). Critical Insights on Disruption in Marketing Strategies: Some Perspectives in Latin American Countries. In Rajagopal and Behl, R. (Eds.), Managing Disruptions in Business: Causes, Conflicts, and Control. New York: Palgrave Macmillan. ISBN978-3-030-79708-9 Indexed and abstracted in SCOPUS
20. Rajagopal, and Behl, R. (2022). Editorial-Preface. In Rajagopal and Behl, R. (Eds.), Managing Disruptions in Business: Causes, Conflicts, and Control. New York: Palgrave Macmillan. (In Press) ISBN978-3-030-79708-9 Indexed and abstracted in SCOPUS
Literature, Philosophy, and Human Experience
A distinguishing feature of Rajagopal’s literary career is the remarkable breadth of his published books. His literary profile lists numerous poetry collections and poetic narratives, including Prarabdha, Ab Nahin, Tumse Kya Bolun, Chhota Sa Aakash, Kis Karvat Jeevan, Ek Prayaan, Maun Prasang, Tarpan, Alpviram, Nishant Tak, Neerad Pehchan, Antim Padaav, Nishkarsh, Adhivas, Mukt-Kanth, Nishkriti, Anurodh, Ghar-Aangan, Dhoop-Chhaanv, Madhubala, Niruttar, Nisha Nivedan, Pranay-Patal, Manjusha, Dinmaan, Swapna-Chhaya, Manas Ka Mrig, and Rangmanch. Collectively, these works demonstrate sustained literary productivity and reveal a writer deeply engaged with both personal and universal themes. The titles themselves suggest recurring explorations of relationships, introspection, spirituality, social reflection, and the passage of time.
Among Rajagopal’s most ambitious literary works is Prarabdha (Destiny), a poetic composition structured into multiple thematic sections, including Janma (Birth), Karma (Action), Parichaya (Identity), Sameepata (Closeness), Prakriti (Nature), Sahacharya (Companionship), and Parinaya (Marriage). This organization indicates a conscious attempt to portray the various stages and dimensions of human life through poetry. Rather than presenting isolated poems, Prarabdha appears to create a coherent philosophical journey that traces an individual's movement from birth and self-discovery toward relationships, social bonds, and personal fulfillment. The themes embedded in the work reflect enduring concerns within Indian literary traditions, especially the relationship between destiny and human agency. Through its broad scope, Prarabdha stands as one of Rajagopal’s most comprehensive literary contributions and highlights his ability to combine narrative structure with lyrical expression.
Another significant publication is Dhoop-Chhaanv (Sunshine and Shade), a title that immediately evokes the dualities of life. The collection includes poems such as Jeevan Bhar Do, Kise Sunaoon, Ek Deep Jalao, Anubhav, Pranay Ki Peeda, Guthhi, Samet Lo, Nirvaat, Rin (Debt), Daamini, Neer Yugon Ka, Preeti Rangeeli, Itihaas, Chandni, Bhav-Prashn, Sanshay, Raat Ka Prahar, Prayashchit, Baj Utha Hriday, and Punah. These titles reveal a strong focus on emotional and psychological experiences, including love, doubt, memory, repentance, and hope. The metaphor of sunlight and shade serves as a unifying theme that captures the coexistence of joy and sorrow, certainty and uncertainty, fulfillment and longing. Through this collection, Rajagopal appears to examine the complexities of human existence, emphasizing that life’s most profound meanings emerge from the interaction of contrasting experiences.
The collection Niruttar (Unanswered) further demonstrates Rajagopal’s interest in philosophical reflection and existential inquiry. Poems listed under this title include Aaj Main, Apnapan, Aah, Niruttar, Sansar Mila Hai, Neelkanth, Pinjar, Baras Lo, Avasaan, Vyangya, and Nisha. The recurring presence of themes related to identity, detachment, mortality, and introspection suggests a poet grappling with questions that often remain unresolved. Rather than offering definitive conclusions, the collection appears to embrace ambiguity and contemplation. Such an approach aligns with the broader tradition of reflective Hindi poetry, where the purpose of literature frequently extends beyond entertainment to include self-examination and philosophical engagement.
Rajagopal’s Nisha Nivedan (A welcome to the Night) explores imagery associated with the night, solitude, dreams, and introspection. The collection includes poems such as Chand Akela, Neend Se Pehle, Nisha Nivedan, Ambar Tale, God Mein Nabh Ke Taare, Kal Ki Baatein, Shabd, Kathanatar, Sameeksha, Guthhi, and Yeh Raat Gayi. These titles suggest a reflective literary atmosphere in which the night becomes a metaphor for memory, longing, imagination, and self-discovery. The collection appears to use celestial imagery and quiet observation to explore emotional experiences that are often difficult to express directly in everyday language. Such themes resonate strongly with readers who seek poetry as a medium for contemplation and emotional depth.
Love and human relationships form the central theme of Pranay-Patal (Depth of Love). The collection contains poems including Kitne Kshan, Neeraj Nayan, Pathik, Sadiyon Baad, Vishva Ka Saar, Chandni Raat, Seema Rekha, Sundarta, Niraakar, Priyadhan, Bhugol, Sambodhan, Yeh Dwar, Nayan Neer, and Udhaar. The titles indicate an exploration of affection, longing, beauty, remembrance, and emotional attachment. Instead of treating love merely as a romantic sentiment, the collection appears to investigate the broader psychological and spiritual dimensions of human connection. Through metaphorical language and evocative imagery, Rajagopal presents relationships as transformative experiences that shape individual identity and perception.
A more recent contribution is Manjusha (Treasury), which includes poems such as Moh, Murabba, Pranati, Nidhi, Swarg, Beej, Man Ki Suno, Viniti, Kya Dekha, and Satya. The title itself suggests a repository or treasury of thoughts, emotions, and insights accumulated through life experiences. The poems appear to engage with moral reflection, truth, inner wisdom, and spiritual values. Through concise yet meaningful themes, Manjusha represents a mature stage of Rajagopal’s literary development, where life lessons and philosophical understanding are distilled into poetic form. The collection contributes to the broader corpus of contemporary Hindi poetry by combining simplicity of expression with reflective depth.
Among Rajagopal’s recent publications, Madhubala Aur Kuchh Bikhare Prasang occupies a noteworthy place. The Hindi literary profile identifies Madhubala as one of his important recent works, while the Rajmangal Publishers catalog confirms its publication and availability through the publisher’s bookstore. The title suggests a literary engagement with memories, narratives, or thematic reflections centered around the character or symbolism of Madhubala. The inclusion of this book within the publisher’s active catalog demonstrates its continuing accessibility to contemporary readers and highlights Rajagopal’s ongoing literary activity.
The publication and dissemination of Rajagopal’s books have been supported by Rajmangal Publishers, a major Hindi publishing house based in Aligarh, Uttar Pradesh. The publisher specializes in Hindi literature, poetry, fiction, nonfiction, educational books, translations, and digital publishing. According to Rajagopal’s literary profile, works such as Prarabdha, Madhubala, Dhoop-Chhaanv, Sanidhya, Manas ka Mrig and Manjusha have been published by Rajmangal Publishers. The publisher’s commitment to both print and digital formats has enhanced the accessibility of these literary works to readers in India and abroad, enabling Hindi literature to reach broader audiences in an increasingly digital era.
In conclusion, Professor Rajagopal’s published Hindi books reveal a literary career characterized by intellectual depth, emotional sensitivity, and sustained creative productivity. His collections explore a wide range of themes—from destiny and identity to love, memory, spirituality, and human relationships—while maintaining a distinctly poetic voice. Books such as Prarabdha, Dhoop-Chhaanv, Niruttar, Nisha Nivedan, Pranay-Patal, Manjusha, and Madhubala collectively demonstrate his contribution to contemporary Hindi literature. They reflect the work of a writer who has successfully balanced international academic distinction with a lifelong dedication to literary expression, enriching Hindi poetry through both philosophical insight and emotional authenticity.
Critical Assessment of Poetry in the Context of Contemporary
Hindi Literature Any assessment of Professor Rajagopal’s poetic contribution begins with an important distinction. The available sources provide information on his published works, thematic concerns, literary profile, and publication history, but they do not provide complete texts of the poems themselves. The following assessment is based on the titles, thematic organization, stated literary orientation, and the corpus of published works listed in his literary profile rather than a close textual analysis of individual poems.
Rajagopal and the Continuity of the Indian Poetic Tradition
Contemporary Hindi poetry is characterized by considerable diversity. Since the emergence of Nayi Kavita (New Poetry) in the post-independence period, Hindi poets have increasingly focused on urban experiences, social fragmentation, political consciousness, marginalization, identity crises, and the complexities of modern life. Many contemporary poets employ experimental forms, fragmented narratives, and direct socio-political engagement. Against this backdrop, Rajagopal's poetry appears to occupy a somewhat different position. His published works emphasize perennial human concerns encompassing love, destiny, memory, companionship, nature, loneliness, spirituality, and existential reflection. Titles such as Prarabdha, Pranay-Patal, Nisha Nivedan, Dhoop-Chhaanv, Manjusha, and Niruttar suggest an enduring commitment to emotional and philosophical exploration rather than overt political commentary. In this respect, Rajagopal’s contribution to the Hindi literature may be viewed as continuing a long tradition in Hindi poetry that values introspection, human relationships, and metaphysical inquiry. Rather than participating exclusively in the socially activist trend of contemporary poetry, his work appears to preserve the lyrical and reflective dimensions that have historically defined much of Indian poetic expression.
Position within the Evolution of Modern Hindi Literature
The evolution of modern Hindi literature is generally discussed in stages: the Bharatendu Era (national awakening), the Dwivedi Era (moral and social reform), Chhayavad (romanticism and mysticism), Pragativad (progressivism), Prayogvad (experimentalism), Nayi Kavita (modernist poetry), and the contemporary postmodern and pluralistic phase. Rajagopal's poetry appears most closely aligned with the literary sensibilities that emerged from late Chhayavad and evolved through Nayi Kavita. His focus on inner experience, emotional sensitivity, love, nature, and philosophical reflection echoes important Chhayavadi concerns. At the same time, themes such as existential uncertainty, identity, relationships, and self-discovery are characteristic of modern Hindi poetry after the Nayi Kavita movement.
However, Rajagopal’s poetry may not categorically fall within any historical movement, rather, it appears to represent a contemporary continuation of India's lyrical-humanistic tradition. His literary contribution is therefore evolutionary. Instead of dismantling established poetic conventions, he extends and reinterprets them for contemporary readers. The significance of such work should be underestimated in a progressive perspective, particularly at a time when literature increasingly competes with rapidly changing digital media environments.
The Philosophical Dimension of Prarabdha
Among Rajagopal's listed works, Prarabdha appears particularly significant from the perspective of literary evolution. The work is divided into thematic sections including birth, action, identity, proximity, nature, companionship, and marriage. Such organization reflects a comprehensive view of human life and resembles the traditional Indian tendency to understand existence as a journey rather than a collection of isolated experiences. This approach situates Rajagopal within a lineage extending from classical Sanskrit thought through Bhakti poetry and into modern Hindi literature. His concern with destiny (prarabdha) suggests engagement with one of the most enduring philosophical questions in Indian literary and intellectual history bridging the relationships between fate and human socialization. Contemporary Hindi poetry often emphasizes varies identities due to its temporal and spatial evolution. However, Rajagopal's work appears to seek continuity, meaning, and coherence in human experience.
The Literature of Relationships and Emotional Memory
A notable characteristic of Rajagopal's literary works is the recurring presence of relationship-centered themes. Collections such as Pranay-Patal, Dhoop-Chhaanv, Nisha Nivedan, and Madhubala suggest sustained engagement with affection, companionship, longing, memory, and emotional introspection. In contemporary Hindi literature, where public discourse often influences poetic production, Rajagopal's emphasis on personal emotional experience represents an alternative but equally important literary direction. His poetry appears to reaffirm the relevance of intimate human experiences in an age increasingly shaped by globalization, technological change, and social fragmentation. This humanistic focus may explain the broad accessibility of his works to readers from diverse backgrounds. The emotional depth reflected in the titles of his collections also suggests that he writes not only as an observer but as a participant in the experiences. Such a perspective contributes to the authenticity and accessibility often valued by readers of modern Hindi poetry.
Spiritual and Existential Reflection
Another important contribution of Rajagopal's poetry lies in its apparent integration of spiritual and existential themes. Works such as Niruttar, Manjusha, and Nisha Nivedan contain titles that evoke questions concerning truth, silence, mortality, meaning, and self-awareness. This orientation places him within a long tradition of Indian reflective poetry. While contemporary literary criticism frequently emphasizes the socio-political dimensions of literature, Indian literary history has always accorded equal importance to the inward journey. Rajagopal appears to contribute in this tradition by exploring psychological and spiritual experiences that transcend specific historical circumstances. Such poetry contributes to the preservation of contemplative literary culture, ensuring that Hindi literature remains connected to its philosophical heritage while continuing to address modern readers.
Contribution to Diasporic Hindi Literature
One aspect that deserves special attention is Rajagopal's recognized academic living and working largely outside India while continuing to write and publish in Hindi. His literary profile identifies him as an international scholar associated with institutions in Mexico and the United States while remaining actively engaged in Hindi literary production. This positions him within the broader tradition of diasporic Hindi literature. Unlike many diaspora writers who focus primarily on migration, displacement, or cultural conflict, Rajagopal's works appear to retain strong connections to universal human experiences and classical Indian sensibilities. His contribution therefore broadens the geographical reach of Hindi literature while preserving its cultural and linguistic foundations. In this respect, he contributes to the globalization of Hindi literary culture by demonstrating that Hindi remains a vibrant medium for intellectual and artistic expression beyond India's geographical boundaries.
Contribution Through Literary Preservation and Publication
The publication of Rajagopal's books by Rajmangal Publishers further contributes to contemporary Hindi literary development. Works including Prarabdha, Dhoop-Chhaanv, Madhubala, Sanidhya, and Manjusha have been made available through a publishing house committed to promoting Hindi literature in both print and digital formats. This publishing partnership is significant because contemporary literary evolution depends not only upon writers but also upon institutions capable of preserving and disseminating literary works. Through sustained publication, Rajagopal's poetry becomes part of the ongoing literary conversation that shapes the future of Hindi literature.
Overall Literary Assessment
Viewed within the broader history of Hindi literary evolution, Professor Rajagopal may be described as a contemporary lyrical-humanistic poet whose work sustains and revitalizes an important tradition of reflective Hindi poetry. His contribution lies less in formal experimentation or ideological intervention and more in preserving the emotional, philosophical, and spiritual dimensions of poetic expression. His books collectively explore the full spectrum of human experience exhibiting birth, destiny, love, companionship, memory, solitude, truth, and transcendence through a literary voice rooted in Indian cultural sensibilities while remaining accessible to contemporary readers. Consequently, Rajagopal's place in Hindi literary evolution is best understood as part of the ongoing development of post-Nayi Kavita humanistic poetry. He serves as a bridge between classical Indian philosophical traditions, twentieth-century lyrical poetry, and twenty-first-century global Hindi literary culture. His work demonstrates that contemporary Hindi poetry can remain intellectually meaningful and emotionally resonant without abandoning its enduring concern for the inner life of the individual.
