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academic contributions of Rajagopal
Books on Marketing, Innovation, entrepreneurship and technology



Books Published





1986-2000



1986

1. Rajagopal (1986), Dynamics of Agricultural Marketing in Tribal India, Rainbow Publications, Coimbatore, India


1987

2. Rajagopal (1987), Planning Agriculture Marketing in India, Rainbow Publications, Coimbatore, India


1988

3. Rajagopal (1988), Marketing in Peasant Economy: History and Trend, Manas Publications, Delhi, ISBN 81-7049-022-7

4. Rajagopal (1988), Micro level Planning for Agriculture Marketing, Renaissance Publishing House, Delhi, ISBN 81-85199-28-0


1989

5. Rajagopal (1989), State and Agricultural Trade, Renaissance, Publishing House, Delhi, ISBN 81-85199-33-7

6. Rajagopal (1989), Rural Marketing in India, Renaissance Publishing House, Delhi, ISBN 81-85199-34-5


1990

7. Rajagopal (1990), Agri-business and Entrepreneurship, Anmol Publications, New Delhi, ISBN 81-7041-233-1

8. Rajagopal (1990), Indian Agriculture: An Analysis of Backward and Forward Linkages, Inter India Publications, New Delhi, ISBN 81-210-0260-5


1991

9. Rajagopal (1991), Understanding Rural Marketing, Daya Publishing House, Delhi, ISBN 81-7035-101-4


1992 10. Rajagopal (1992), Entrepreneurship and Rural Markets, Rawat Publications, Jaipur, India, ISBN 81-7033-167-8


1993

11. Rajagopal (1993), Indian Rural Marketing: Text and Cases, Rawat Publications, Jaipur, India, ISBN 81-7033-214-4


1994

12. Rajagopal (1994), Rural Marketing Management, Discovery Publishing House, Delhi, ISBN 81-7141-261-0


1995

13. Rajagopal (1995), Rural Market Administration in India, Kaveri Books, New Delhi, ISBN 81-7479-004-7

14. Rajagopal (1995), Organizing Rural Business: Policy, Planning and Management, Sage, New Delhi, ISBN 0-8039-9200-9 (US) 81-7036-428-0 (India)

15. Aruna Sharma and Rajagopal (1995), Planning for Rural Development Administration, Rawat Publishing House, Jaipur, India, ISBN 81-7033-284-1

16. Rajagopal (1995), Development of Agricultural Marketing in India, Printwell Publications, Jaipur, India, ISBN 81-7044-453-6


1996

17. Rajagopal (1996), Principles of Marketing: Text with Indian Cases, Chanakya Publications, New Delhi, ISBN 81-7001-109-4


1998

18. Rajagopal (1998), Rural Marketing: Development, Policy, Planning and Practice, Rawat Publications, Jaipur, India, ISBN 81-7033-469-4


2000

19. Rajagopal (2000). Marketing: Concept and Cases, New Age International Publishers Ltd, New Delhi, ISBN 81-224-1154-1

20. Rajagopal (2000), Marketing Management: Text and Cases, Vikas Publishing House, New Delhi, ISBN 81-259-0773-4


***************************************************************

Dr Rajagopal has been appointed as

the Book Series Editor of Springer


Palgrave Studies of Entrepreneurship and Social Challenges in Developing Economies


About this book series This series explores the role of entrepreneurship in managing social challenges comprising poverty, gender inequality, sustainability and climate change, income disparity, social healthcare, community housing and homelessness, and clean food and water supplies across Asia, Africa, and Latin America. Entrepreneurship in developing countries has an economic motivation and it is taken up as a survival occupation. The books in this series discuss various attributes of social enterprises, innovation, technology, and the role of leadership in meeting the recurring social challenges. The discussion on entrepreneurship in this book series is central to social entrepreneurship, family enterprises, entrepreneurial business models, disruptive innovation, consumer behavior, marketing-mix, branding, profit and performance, market expansion, new product development, operations and supply chain, manufacturing, and servitization. In addition, the volumes in this book series also address the PESTEL (political, economic, social, technological, environmental, and legal) perspectives that support socio-economic development.


Electronic ISSN 2731-6882 Print ISSN 2731-6874 Series Editor Rajagopal



2001-2020



2004

21. Rajagopal (2004), Marketing Strategy: Strategy, Implementation and Control, Rawat, Jaipur, India, 2004, ISBN 81-7033-809-3


2007

22. Rajagopal (2007), International Marketing: Global Environment, Corporate Strategy, Case Studies, Vikas Publishing House, New Delhi, India, ISBN 81-259-1856-6 23. Rajagopal (2007), Marketing Dynamics: Theory and Practice, New Age International (Formerly Wiley Eastern Ltd.), New Delhi, India ISBN 81-224-1942-9

24. Rajagopal (2007), Dynamics of International Trade and Economy: An Inquiry into Emerging Markets, Nova Science Publishers Inc., Hauppauge, New York , ISBN 1-60021-71-9 Indexed and abstracted in SCOPUS


2008

25. Rajagopal (2008), Brand Management: Strategy, Measurement and Yield Analysis, Nova Science Publishers 2009

26. Rajagopal (2009), Globalization Thrust: Driving Nations Competitive, Nova Science Publishers Inc., Hauppauge, New York , ISBN 978-1-60456-712-0 Indexed and abstracted in SCOPUS

27. Rajagopal (2009), Information Communication Technologies and Globalization of Retailing Applications, IGI Global, Hershey, PA, ISBN 1-60566-248-8-7 Indexed and abstracted in SCOPUS


2010

28. Rajagopal (2010), Consumer Behavior: Global Shifts and Local Effects, Nova Science Publishers Inc., Hauppauge, New York , ISBN 978-1-60876-276-7 Indexed and abstracted in SCOPUS

29. Rajagopal (2010), Sales Dynamics: Thinking Outside the Box, Nova Science Publishers Inc., Hauppauge, New York , ISBN: 978-1-61728-776-3 Indexed and abstracted in SCOPUS


2011

30. Rajagopal and Rajagopal, Amritanshu (2011), Product Strategy and Six Sigma: Challenges, Convergence and Competence, Nova Science Publishers Inc., Hauppauge, New York , ISBN: 978-1-61761-604-4 Indexed and abstracted in SCOPUS

31. Rajagopal (2011), International Trade Relations of Mexico: A Window to the World, Nova Science Publishers Inc., Hauppauge, New York , ISBN 978-1-61122-646-1 Indexed and abstracted in SCOPUS

32. Jerry Banks and Rajagopal (2011), Crafting Managers: 100 Principles for the Excellent Manager, Nova Science Publishers Inc., Hauppauge, New York , ISBN 978-1-61122-513-6 Indexed and abstracted in SCOPUS


2012

33. Rajagopal (2012), Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management, IGI Global, Hershey, PA ISBN13: 9781466609693 Indexed and abstracted in SCOPUS

34. Rajagopal (2012), Darwinian Fitness in the Global Marketplace, Palgrave Macmillan, Basingstoke, Hampshire, UK ISBN 9780230369085 Indexed and abstracted in SCOPUS


2013

35. Rajagopal (2013), Marketing Decision Making and the Management of Pricing: Successful Business Tools, IGI Global, Hershey, PA, ISBN-13: 978-1466640948 Indexed and abstracted in SCOPUS

36. Rajagopal (2013), Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets, Palgrave Macmillan, Hampshire, UK ISBN-13: 978-1137281913 Indexed and abstracted in SCOPUS

37. Rajagopal (2013), Dexterity in Global Business: A Debate on Critical Perspectives (Ed.), Nova Science Publishers Inc., Hauppauge, New York ISBN-13: 978-1629480657 Indexed and abstracted in SCOPUS


2014

38. Rajagopal (2014), Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness, Palgrave Macmillan, Basingstoke, Hampshire, UK ISBN- 978-1137366771


2015

39. Rajagopal and Raquel Castano (2015), Understanding Consumer Behavior and Consumption Experience, IGI Global, Hershey, PA, Indexed and abstracted in SCOPUS 40. Rajagopal (2015 )Butterfly Effect in Competitive Markets: Driving Small Change for Larger Differences, Palgrave Macmillan, Basingstoke, Hampshire, UK Indexed and abstracted in SCOPUS


2016

41. Rajagopal (2016), Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications, Palgrave Macmillan, Basingstoke, Hampshire, UK ISBN: 978-1-137-52593-2 Indexed and abstracted in SCOPUS

42. Rajagopal, Raquel Castano, and David Flores (2016), Consumer and Markets: Analyzing Behavioral Shifts and Emerging Challenges, Nova Publishers, Hauppauge, New York ISBN: 978-1-63485-122-0

43. Rajagopal and Ramesh Behl (2016), Business Analytics and Cyber Security Management in Organizations, IGI Global, Hershey, PA ISBN 9781522509028

44. Rajagopal (2016), Innovative Business Projects: Breaking Complexities, Building Performance (Vol. 1)-Fundamentals and Project Environment,, Business Expert Press, New York ISBN: 9781631575297

45. Rajagopal (2016), Innovative Business Projects: Breaking Complexities, Building Performance (Vol.2)-Financials, New Insights, and Project Sustainability, Business Expert Press, New York ISBN: 9781631575310


2017

46. Rajagopal and Vladimir Zlatev (2017). Business Dynamics in North America: Analysis of Spatial and Temporal Trade Patterns, Palgrave Macmillan, New York, ISBN 978-3-319-57605-3 Indexed and abstracted in SCOPUS

47. Rajagopal and Ramesh Behl (2017), Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace, IGI Global, Hershey, PA ISBN 9781522548317


2018

48. Rajagopal (2018), Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management, Business Expert Press, New York ISBN 9781947441149

49. Rajagopal (2018). Marketing Research: Fundamentals, Process, and Implications, Nova Publishers, Hauppauge, New York ISBN 978-1-53613-029-4

50. Rajagopal and Ramesh Behl (2018), Business Governance and Society: Analyzing Shifts, Conflicts, and Challenges, Palgrave Macmillan, New York ISBN 978-3-319-94612-2 Indexed and abstracted in SCOPUS


2019

51. Rajagopal (2019), Qualitative Marketing Research: Understanding how Behavioral Complexities Drive Marketing Strategies, Business Expert Press, New York. ISBN 9781949991017

52. Rajagopal (2019), Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making, Palgrave Macmillan, New York. ISBN 978-3-030-11910-2 Indexed and abstracted in SCOPUS

53. Rajagopal and Ramesh Behl (2019), Innovation, Technology, and Market Ecosystem: Managing Industrial Growth in Emerging Markets, Palgrave Macmillan, New York ISBN 978-3-030-23009-8 Indexed and abstracted in SCOPUS

54. Rajagopal (2019), Transgenerational Marketing: Evolution, Expansion, and Experience, Palgrave Macmillan, New York. ISBN 978-3-030-33925-8 Indexed and abstracted in SCOPUS

55. Rajagopal (2019), Competitive Branding Strategies: Managing Performance in Emerging Markets, Palgrave Macmillan, New York ISBN 978-3-030-24932-8

56. Rajagopal and Divya Kirti Gupta (2019), Strategic Rethinking: Connecting Local-Global Business Models, Nova Publishers, Hauppauge, New York ISBN 978-1-53616-835-8


2020

57. Rajagopal (2020), Market Entropy: How to Manage Chaos and Uncertainty for Improving Organizational Performance, New York: Business Expert Press. ISBN 978-1-95152-788-4

58. Rajagopal (2020). Sustainable Businesses in Developing Economies - Socio-Economic and Governance Perspectives. New York: Palgrave Macmillan. ISBN 978-3-030-51680-2

59. Rajagopal and Ramesh Behl (2020). Entrepreneurship and Regional Development: Analyzing Growth Models in Emerging Markets. New York: Palgrave Macmillan. ISBN 978-3-030-45520-0



2021-



2021

60. Rajagopal (2021). The Business Design Cube: Converging Markets, Society, and Customer Values to Grow Competitive in Business. New York: Business Expert Press. ISBN 13: 978-1-63742-016-4

61. Rajagopal (2021). Crowd-Based Business Models - Using Collective Intelligence for Market Competitiveness. New York: Palgrave Macmillan. ISBN 978-3-030-77082-2 Indexed and abstracted in SCOPUS

62. Rajagopal and Ramesh Behl (2021). Managing Disruptions in Business - Causes, Conflicts, and Control. New York: Palgrave Macmillan. ISBN 978-3-030-79708-9 Indexed and abstracted in SCOPUS


2022

63. Rajagopal (2022). Evolving with Inclusive Business in Emerging Markets: Managing the New Bottom-line. New York: Business Expert Press. ISBN 9781637424032 Indexed and abstracted in SCOPUS

64. Rajagopal (2022). Agile Marketing Strategies - New Approaches to Engaging Consumer Behavior. Cham: Springer. ISBN 978-3-030-24932-8 Indexed and abstracted in SCOPUS

65. Rajagopal and Ramesh Behl (2022). Inclusive Businesses in Developing Economies - Converging People, Profit, and Corporate Citizenship. Cham: Springer. ISBN 9783031122163


2023

66. Molina, A. and Rajagopal (2023). Challenge-Based Learning, Research, and Innovation: Leveraging Industry, Government, and Society. Cham, Switzerland: Springer (A Palgrave Macmillan Imprint). ISBN 978-3-031-29155-5

67. Rajagopal and Ramesh Behl (2023). Paradigm Shift in Business - Critical Appraisal of Agile Management Practices. Palgrave Macmillan, Cham: Springer. Indexed and abstracted in SCOPUS


2024

68. Rajagopal (2024). Proximity Marketing: Converging Community, Consciousness, and Consumption. New York: Business Expert Press.

69. Rajagopal (2024). Rebuilding Entrepreneurship at the Grassroots: Converging Divergent Factors of Society and Economy. Palgrave Macmillan, Cham: Springer.

70. Rajagopal and Ananya Rajagopal (2024). Unmasking Invisible Challenges in Entrepreneurship - Five Game Changer Models. Palgrave Macmillan, Cham: Springer. 71. Rajagopal and Ramesh Behl (2024). Corporate Democracy, Open Innovation, and Growth - Business Transformation in Developing Economies. Palgrave Macmillan, Cham: Springer.

72. Rajagopal, Marcus Goncalves, and Vladimir Zlatev (2024). Entrepreneurship, Innovation, and Technology - A Holistic Analysis of Growth Factors. Palgrave Macmillan, Cham: Springer.


2025 (in press)

73. Rajagopal and Vladimir Zlatev (2025). Decisions in International Trade and Logistics - Corporate Diplomacy, Strategies, and Operations. Palgrave Macmillan, Cham: Springer.

74. Rajagopal (2025). Virtual Engagement: Managing Seamless Marketing with Technology. New York: Business Expert Press.

75.



BOOK ENDORSEMENTS




Rajagopal (2010). Sales Dynamics: Thinking Outside the Box. Nova Science Publishers Inc., Hauppauge, New York ISBN: 978-1-61728-776-3
"... Dr Rajagopal has brought his years of academic and practical experience in sales to each of the topics and pages of his book. Throughout the three hundred pages he has integrated his knowledge with the research of others to provide not only a thorough but insightful reading. This makes the book a must read not only for those in academic institutions studying sales but also for those the corporate world who are out there each day facing the challenges of selling..."
Kip Becker, PhD, Chair, Department of Administrative Sciences, Metropolitan College, Boston University, Boston MA
*********
Rajagopal and Amritanshu Rajagopal (2011). Product Strategy and Six Sigma: Challenges, Convergence and Competence, Nova Science Publishers Inc., Hauppauge, New York, ISBN: 978-1- 61761-604-4
"...Subject to Six Sigma, as the underlying methodology for operational efficiency, the authors thoroughly and convincingly establish the modern foundations of product development from product-mix and design to product portfolio management, and from seasonality effects to product-customer relations. In the authors’ words, the contemporary firm ought to understand customer and market behavior as well as develop a scientific vision on managing product-market co-dependency. Product Strategy and Six Sigma: Challenges, Convergence and Competence is a quintessentially epistemological book full of pertinent theory and applications as well as well-presented case studies." Demetri Kantarelis, PhD, Professor of Economics and Strategy, Assumption College, Worcester, MA
*********
Jerry Banks and Rajagopal (2011), Crafting Managers: 100 Principles for the Excellent Manager, Nova Science Publishers Inc., Hauppauge, New York,
ISBN 978- 1-61122-513-6
"...For one thing, it’s all in “tens.” The co-authors seem to like it that way. There are ten sections, each section has ten elements. There are ten points in the summary section. In the later parts of the book, the sections are really short, say two pages. Early on, the sections are longer, evidently to get things headed in the right direction. I’m trying to answer ten questions in this Foreword. I think that I am catching the wave! To get maximum out of the book, form groups that will meet regularly and discuss an element. Assign one person as discussant for an element. Rotate that assignment. Challenge what the co-authors have written. Give counter examples. Get involved..."
Robert Grosse, PhD, Dean, EGADE Business School Monterrey, NL, México
*********
Rajagopal (2011), International Trade Relations of Mexico: A Window to the World, Nova Science Publishers Inc., Hauppauge, New York,
ISBN 978-1-61122-646-1 "
"...This book is an endorsement to the mission of the institute and I hope it would encourage prolific research on macro-economic and business related topics contributing to the overall growth of Mexico. Kudos to Rajagopal and contributors of the book for developing this valuable piece of work and I wish to see more research on Mexican trade and economy in the days ahead..."
Arturo Molina Gutierrez, Ph.D. Director General ITESM, Mexico City Campus, Mexico
*********
Rajagopal (2009), Globalization Thrust: Driving Nations Competitive, Nova Science Publishers Inc., Hauppauge, New York, ISBN 978-1-60456-712-0 "...Rajagopal has chosen the emerging issue of swinging consumer behavior as a challenge to the global marketing firms which are prospecting not only emerging markets but also targeting at the bottom of the pyramid market segments. He has addressed convincingly various perspectives on convergence of changing marketing strategies and consumer behavior. This book has been woven around constructive arguments guiding retailing firms in developing competitive strategies considering meticulously the behavior of consumers in global marketplace..."
Angappa Gunasekaran, Ph.D. Professor and Chairperson, Department of Decision and Information Sciences Charlton College of Business, University of Massachusetts - Dartmouth North Dartmouth, MA
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Rajagopal (2008), Globalization Thrust: Driving Nations Competitive, Nova Science Publishers Inc. Hauppauge, New York
"...Writing for students, researchers, and diplomats, Rajagopal (marketing, Monterrey Institute of Technology and Higher Education, Mexico City) considers the impact of globalization on developing countries toward enhancing competition and international trade and economic reforms to stimulate growth, including the role of international institutions such as the World Trade Organization and trade agreements. He examines economic and political factors, trade competitiveness, emerging markets in China, India, and Latin America, and the role of a country's policies. Short cases are provided at the end of the book..."
Book News, Inc., Portland, OR
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Rajagopal (2012). Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management, IGI Global, Hershey, PA ISBN 9781466609693
"...The businessmen, managers, and leaders of today need not only skills to act in efficiently but also to master the thinking process associated with business decisions. This book contains new examples from a variety of real-world applications. In my view the systems thinking is a necessary reading for anyone hoping to run a successful company, community, or country. Learning how to think in systems is now part of change-agent management."
Erdener Kaynak, PhD, Professor of Marketing, The Pennsylvania State University at Harrisburg
*********
Rajagopal (2012), Darwinian Fitness in the Global Marketplace, Palgrave Macmillan, Basingstoke, Hampshire, UK ISBN 9780230369085
“...Rajagopal’ s book Darwinian Fitness in Global Marketplace: Analysis of Competition provides an elegant approach to understanding and dealing with competition. He uses a tried and true approach to competition: Darwinism. Darwinism is about dealing with change, survival and evolution. Rajagopal’ s book is about the same things…”
John L Stanton, PhD, Professor, St. Joseph University, Philadelphia, PA
*********
Rajagopal (2013), Marketing Decision Making and the Management of Pricing: Successful Business Tools, IGI Global, Hershey, PA, ISBN-13: 978-1466640948

"...This book hits the mark. This book is a winner and will stand the test of time. I would highly recommend the adoption of this book by academics or business practitioners. It is a necessary addition to the tool bag of aspiring leaders, CEOs, and to academics, alike..."
Jack McCann, Dean, Lincoln Memorial University, Harrogate, TN

…Pricing is a complicated beast in the business world. Managers must have a comprehensive overview of the strategic implications of selecting the right price for products and services. Consumers tend toward a disparate baseline view of profitability price may largely represent value and quality of their purchases. Rajagopal (an academic based in Mexico) dives headlong into these converging views of market effects and customer value to portray key elements of strategic and tactical pricing. He integrates an extensive stream of pricing literature on basic and advanced concepts, including pricing metrics and the process dynamics of pricing decisions. [...] Overall this is a useful resource on current best practices, relevant research, and competitive analyses for price decision making in mature and emerging markets. Although it is somewhat weighty for an entry-level reader, business students and academics will find it a solid foundation of pricing knowledge. In addition, practitioners will find this volume useful for making long-term decisions with respect to pricing in emerging markets. Summing Up: Recommended. Upper-division undergraduate students through practitioners.
S. M. Mohammed, Professor, State University of New York (SUNY), Fredonia, NY (appeared in – CHOICE Magazine, Vol. 51, No. 3)
Rajagopal (marketing, Monterrey Institute of Technology) identifies the best practices of multinational companies for strategic and tactical pricing, and builds pricing models that incorporate product portfolio management, attributes mapping, marketing functions, quality services, and technology. New products from customer-centric companies are priced according to consumer perceptions of their needs and expected products. An implementation of the pricing strategy demonstrates how marketing firms change price policy during market uncertainty and find a new set of organizational practices that will become the basis for managing the next period of competitive growth. Price value chain analysis calculates the choices that consumers may exercise to optimize their satisfaction and ultimate value.
– Annotation ©2013 Book News Inc. Portland, OR
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Rajagopal (2013), Managing Social and Consumerism: The Grapevine Effect in Competitive Markets, Palgrave Macmillan, Basingstoke, Hampshire, UK
"...This is where Professor Rajagopal’s book comes into its own. Social media has only truly begun to have an impact in the last few years but already the potential impact is clear for all to see. Kudos to Rajagopal for portraying social media in his book as a growing psychodynamics and arguing the grapevine effect as an integrated constituent of modern marketing-mix..."
Jane Fae, Independent Academic, Lincolnshire, UK
*********
Rajagopal (2014), Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness, Palgrave Macmillan, Basingstoke, Hampshire, UK ISBN- 978- 1137366771 "...Rajagopal provides important insights into international development and how firms and nations can innovate to remain competitive. His discussion of the management of technology and how it relates to the cultural, financial and business infrastructure environments is important...the arguments led by Dr. Rajagopal through various chapters in this book and convergence of conceptual models laid by him with the global corporate scenarios, this book contributes learning value and delivers new insights on managing innovation, technology and global competitiveness..."
Kip Becker, PhD, Chairman, Department of Administrative Sciences, Metropolitan College, Boston University, Boston, MA
*********
Rajagopal (2015), Butterfly Effect in Competitive Markets: Driving Small Change for Larger Differences, Palgrave Macmillan, Basingstoke, Hampshire, UK … It seems we are at the fray of a change in research tradition. As this paradigm shift unfolds, it is only natural to see more and more applications of complexity science. “Butterfly Effect in Competitive Markets” by Rajagopal pertains to marketing and business strategy, and aims to enable forward thinking marketers to benefit rather than suffer from butterfly effects. Unless the customer is getting more value, he is unlikely to be willing to pay a premium. At least not for long, until a competitor comes along that steals your thunder. Rajagopal answers the question how you carry innovation forward to enhanced products and offerings, on the road to a sustainable improvement of value for your customers..."
Tom Breur, PhD, Vice President of Data Analytics at Cengage Learning, Inc. in Boston, MA




BOOK ENDORSEMENTS



Rajagopal (2016), Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications, Palgrave Macmillan, Basingstoke, Hampshire, UK
ISBN: 978-1-137-52593-2
"…Forging a comprehensive multilayered strategy that is integral to the company’s managerial process is the central theme of Rajagopal’s book. He brings together the complementary necessities of a strong sense of strategic direction, appeal to customers, effective managerial skills, and successful implementation. This book delineates the convergence of marketing-mix strategies with marketing research and organizational designs, and offers valuable strategic choices and managerial implications for companies to outgrow their business despite market uncertainties and competitive pressures..."
Tanya Zlateva, PhD, Dean, Metropolitan College, Boston University, Boston MA, USA

"… A prolific contribution from a reputed author of business management books and top level articles, an excellent researcher and dedicated professor, who has meticulously developed this book to fit into the learning requirements of the students of international business management. This book would also guide young CEOs and directors to learn more about managing business in international destinations, to make decisions with a new vision where global and local must meet, and where businesses must grow in a sustainable manner..."
Dr. María de Lourdes Dieck Assad, Dean, EGADE Business School, Tecnologico de Monterrey, Monterrey, NL Mexico

"...Rajagopal describes the complex process of doing international business in this book credibly through the contemporary examples and analytical diagrams. This contribution is beyond a text book to graduate students on the subject as it also demonstrates strategic insights for the managers to ensure sustainable growth for companies in competitive marketplace."
Angappa Gunasekaran, PhD, Dean and Professor, Charlton College of Business, University of Massachusetts Dartmouth, North Dartmouth, MA, USA
*********
Rajagopal (2016), Innovative Business Projects- Breaking Complexities, Building Performance-Vol 1 & 2, Business Experts Press, New York ISBN 9781631575297
"…innovation is not just a state of mind of entrepreneurs woven around new insights but a major challenge rests in commercializing it and gaining competitive advantage. Managing innovative business projects is thus an art and science, which has been meticulously explained in this book by Rajagopal through real business examples and illustrations. This book helps the managers learn how to lead the innovations of start- up enterprises to a successful business icon. The book is a distinctive reading on innovation projects, which stands apart from those on the project management. A simple, lucid, and intellectual journey through the book. Kudos to the author… "
Vijay Govindarajan, Cox Distinguished Professor at Tuck School at Dartmouth, and Marvin Bower Fellow at Harvard Business School

“The global competitive environment has become exceedingly complex and changes more rapidly than most companies realize. Professor Rajagopal offers a systematic approach to how companies can cope with these challenges, remain competitive, and innovate. A must read for executives.”
Mauro F. Guillén, Director of The Lauder Institute and Dr. Felix Zandman Professor of International Management, The Wharton School, Philadelphia, PA
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Rajagopal and Raquel Castano (2015), Understanding Consumer Behaviour and Consumption Experience, IGI Global, Hershey, PA
"…Rajagopal and Raquel Castaño not only validate the theoretical assumptions on consumer experience and emotions in exhibiting behavioral traits but also demonstrate new frameworks aligning the consumer knowledge and experience with the marketing strategies of the companies to strike a win-win face in the market. The success of the efforts of authors in showcasing their ideas appears convincingly in this book. I am confident that this book would blaze a new trail towards revisiting consumer behavior knowledge by analyzing the obscure attributes of experience, emotions, empathy, and emancipation. I take a judgmental stand after appraising the contents of the book and their style of writing, that this would be a welcome addition to the existing literature on the subject and followed by many to drive research in future.
María de Lourdes Dieck Assad, PhD, Dean, EGADE Business School Tecnologico de Monterrey, Monterrey, NL, Mexico
*********
Rajagopal (2018), Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management, Business Expert Press, New York ISBN 9781947441149
" Rajagopal has taken on a challenging subject when he looks at consumer marketing theories in his new book. As consumers change their purchasing patterns in the modern world, it is very difficult to properly take into account the media (social and traditional) that influence them, the kinds of role models they wish to emulate, and the other factors that drive their behavior. Rajagopal has produced a valuable guide to theories that contribute to our understanding of what consumers do and why. His emphasis on emerging markets is particularly important for the fastest growing in the world today. As more and more cultures are incorporated into global markets, Rajagopal’s guidance on how to approach them will serve companies and analysts very well."
Robert Grosse, Professor of International Business, Thunderbird School of Global Management, Arizona State University

"...Behavioral theories of consumers have evolved through complex dimensions over the years and explained more in context of psychology than marketing. Professor Rajagopal has elucidated this complexity by explaining the consumer behavior theories with applied perspectives and delivering prolific managerial implications. This book sharpens functional skills of marketing managers and helps in attaining deeper insights to bridge theory and practice, and influence marketing strategies. Theoretical foundation, real examples, simple language, and thematic continuum of the book make it a must read for students, researchers, and marketers."
Angappa Gunasekaran, Dean and Professor, Charlton College of Business, University of Massachusetts Dartmouth Rajagopal (2019).
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Qualitative Marketing Research: Understanding how Behavioral Complexities Drive Marketing Strategies. New York: Business Expert Press. ISBN 9781949991017 “Qualitative research is followed today beyond ethnography in marketing, management, and health sciences. This book blends contemporary approaches with the qualitative research epistemologies and encapsulates the systematic process of conducting research. It is a valuable contribution for management students, corporate managers, and researchers…”
Lou Chitkushev, PhD, Associate Dean of Academic Affairs,
Metropolitan College, Boston University, Boston MA

“...An excellent reference for researchers in the areas of social and management sciences. To understand the world from the people’s point of view, the qualitative research has been an age-old asset. This book guides researchers to schematically explore experiences of the subjects by walking in their shoes and understanding their behavior.”
Arturo Molina, PhD, Vice-Rector (Research & Technology Transfer),
Tecnologico de Monterrey, Mexico

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Rajagopal (2020). Market Entropy: How to Manage Chaos and Uncertainty for Improving Organizational Performance. New York: Business Expert Press. ISBN 978-1-95152-788-4
"…marketing is a science. Large markets face entropy over time and fragment. Companies undergo this phenomenon, but it has not been explained so far in marketing scholarship. This book examines the causes and effects of market entropy and makes its worth to readers. An intellectual contribution for all…” Vijay Govindarajan, Cox Distinguished Professor, Tuck School of Business, Dartmouth, NH

"...Market entropy is not only an interesting topic but is a fundamental concept that affects all aspects of business including finance, economics, marketing, accounting, and management. This book provides a comprehensive background in the topic and includes useful managerial lessons. Based on scholarly research and years of marketplace experience, this informative and valuable book explains the evolution of large markets and their connection to radical innovations and technologies.”
Anjala S. Krishen Professor, Marketing & International Business, and Co-editor, Journal of Marketing Analytics University of Nevada, Las Vegas, NV

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Rajagopal (2021). The Business Design Cube: Converging Markets, Society, and Customer Values to Grow Competitive in Business. New York: Business Expert Press. ISBN 13: 978-1-63742-016-4
“Design Cube’ is a contemporary portrayal of business modelling process aimed at businesses growth within social ecosystem. Co-creating business models and coevolving businesses in the marketplace is the new normal today. This book introduces an integrated approach through triadic domains of market, society, and customer values in business modelling for analyzing innovation-management and business design. A good read for everyone in business.”
Tanya Zlateva, PhD, Dean, BU Metropolitan College, Boston University,
Boston, MA

“...Convergence of societal and customer values with business modelling process is central to the innovative ‘Design Cube’ concept. This book blends cognitive values, social strategies and marketing processes with design thinking to build hybrid knowledge with live examples. Overall, this is an insightful contribution.”
Angappa Gunasekaran, PhD, Dean and Professor,
School of Business and Public Administration, California State University

“'Design Cube’ provides a true playbook for readers interested in business growth and strategic advantage. With co-creation of business models becoming an imperative for customer-centric companies, this book brings together concepts at three different levels including individual, market, and society in order to develop an integrative framework. A good read for practitioners to create distinctive customer value and implement a winning strategy.”
Raj Echambadi, PhD, Dunton Family Dean
D’Amore-McKim School of Business Northeastern University, Boston, MA



BOOK ENDORSEMENTS



Rajagopal and Vladimir Zlatev (2017). Business Dynamics in North America: Analysis of Spatial and Temporal Trade Patterns. Palgrave Macmillan, New York, ISBN 978-3-319-57605-
“A reference book with relevant information for those of us who want to understand the conceptual and analytical foundations of international trade and economy in the North American region. An insightful and thoughtful guide…” Raquel Castaño, Director of EGADE Business School,
Monterrey, NL, Mexico

“This book discusses the current dynamics of international business against the backdrop of national industrial and trade policies with particular reference to the North American Free Trade Agreement (NAFTA) countries. It will be an excellent reference book for those who would like to understand the micro dynamics of doing business across borders in an ever-evolving political economy framework of regional and global trade policies.”
Hiranya K. Nath, Professor, Sam Houston State University,
Huntsville, TX

“These are the critical times where different trading blocs, including NAFTA are scrutinized and re-evaluated for mutual benefits. In recent months, on both sides of the ocean, alternative strategies for better performing trading blocs are developed by public policy makers and industry decision makers alike. In particular, US government is very much interested in re-negotiating the NAFTA agreement with both Canada and Mexico. With this background information, in their eye-opener and insightful book Business Dynamics in North America Rajagopal of EGADE, Mexico and Vladimir Zlatev of Boston University, USA draw our attention very forcefully to existing and evolving business dynamics in North America through impactful analysis of spatial and temporal trade patterns. In this timely book, the authors investigate contemporary issues such as industrial policy and trade competiveness in North America, market integration in NAFTA region, venture collaborations, functional strategies in managing international trade are analyzed conceptually as well as analytically. This is a book of significant value to corporate America, government officials, trade representatives, research scholars and students of international business and trade. I highly recommend it.”
Erdener Kaynak, Ph.D., D.Sc. Professor of Marketing and Chair
Pennsylvania State University at Harrisburg

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Rajagopal (2019). Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making. Palgrave Macmillan, New York. ISBN 978-3-030-11910-2 “Rajagopal is one of those rare breeds in academics in Marketing and Strategy area who has published regularly on contemporary themes. Emerging from his lectures and vast experience of teaching in different geographies including India, Dr. Rajagopal’s work will prove to be valuable to all students and researchers in marketing area.”

Rajan Saxena, PhD, Vice Chancellor,
Narsee Monjee Institute of Management Studies, India

“This book explains the decision metrics at the grassroots of markets, synthesizing the extensive teaching and research experience of Dr Rajagopal, and sheds light into the effective use of data and analytics for understanding consumers and business decisions. A must read for managers and all management students!”
Maria de Lourdes Dieck-Assad, PhD,
Vice President for Hemispheric and Global Affairs,
University of Miami, USA

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Rajagopal (2019). Transgenerational Marketing: Evolution, Expansion, and Experience. Palgrave Macmillan, New York. ISBN 978-3-030-33925-8
"…discussing critically the evolution of marketing scholarship and linking it to contemporary marketing practices is a commendable contribution of this book. A welcome addition to literature and a must for students to learn marketing foundations…"
John D Sullivan Chairman & Associate Professor
Boston University, Metropolitan College

Society has been changing at an increasing rate, and marketing has had to change and adapt to keep up with the changing society and consumer. This book makes the development of these two phenomena in a clear straightforward fashion. A must read for all…
John Stanton Chairman & Professor, Department of Food Marketing
St. Joseph University, Philadelphia, PA

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Rajagopal (2020). Sustainable Businesses in Developing Economies - Socio-Economic and Governance Perspectives. New York: Palgrave Macmillan. ISBN 978-3-030-51680-2 Dr Rajagopal has put forward an outstanding collection of chapters dealing with a wide range of important sustainable business topics for developing economies. This book presents new models and the necessary political and market strategies needed to make them successful. It will serve as a starting place for those who are new in the field of sustainability management, and an important reference for more seasoned readers, researchers, and managers.
Kip Becker, PhD Associate Professor Emeritus,
Boston University Chief Editor, Journal of Transnational Management Technology and Ecommerce Editor: Journal of Euromarketing

I have known Prof. Rajagopal for several years and he has always amazed me for his research quality and impact. His new book titled Sustainable Business in Developing Economies arrives in a critical moment discussing different conceptual and experimental sustainable business models. I am convinced that this book will propose a number of applied solutions for our society.
Neil Hernández-Gress, PhD Associate Vice Rector for Research
Tecnológico de Monterrey, Monterrey, NL Mexico

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Rajagopal (2021). Crowd-Based Business Models - Using Collective Intelligence for Market Competitiveness. New York: Palgrave Macmillan.
ISBN 978-3-030- 77082-2
“Consumers have become interactive with businesses today and crowd behavior has emerged as a guiding factor to business growth. Crowd-based business modeling is a contemporary tool to success… yet firms need to work on it. This book, written in a simple way with examples, is a timely contribution and a must read for everyone.”
Raquel Castaño, PhD, Vice-rector for Faculty Development,
Tecnologico de Monterrey, Mexico

“The book articulates the importance of the new business practice as well as challenges associate with it and offers propositions on how to meet these challenges. Discussions in the book clearly explains the paradigm shift that we are experiencing currently in business practices due to increasing use of information markets and in developing tools to effectively deal with customer-centric decisions. This contribution is an indispensable gift to students of business management and to business practitioners…
Demetri Kantarelis, Ph.D., Professor of Economics,
Grenon School of Business, Assumption University, Worcester, MA