academic contributions of Rajagopal
Books on Marketing, Innovation, entrepreneurship and technology
Books Published
1986-2000
2001-2020
2021-
BOOK ENDORSEMENTS
Rajagopal (2010). Sales Dynamics: Thinking Outside the Box. Nova Science Publishers
Inc., Hauppauge, New York ISBN: 978-1-61728-776-3
"... Dr Rajagopal has brought his years of academic and practical experience in sales to each of
the topics and pages of his book. Throughout the three hundred pages he has
integrated his knowledge with the research of others to provide not only a
thorough but insightful reading.
This makes the book
a must read not only for
those in academic institutions studying sales but also for those the corporate world who are out there each day facing the
challenges of selling..."
Kip Becker, PhD,
Chair,
Department of Administrative Sciences, Metropolitan College, Boston University, Boston MA
*********
Rajagopal and Amritanshu Rajagopal (2011). Product Strategy and
Six Sigma: Challenges, Convergence and Competence, Nova Science
Publishers Inc., Hauppauge, New York, ISBN: 978-1- 61761-604-4
"...Subject
to Six Sigma, as the underlying methodology for operational efficiency, the authors
thoroughly and convincingly establish the modern
foundations of product development from product-mix and
design to product portfolio management, and from seasonality effects to
product-customer relations. In the authors’ words, the contemporary firm ought
to understand customer and market behavior as well as develop a scientific
vision on managing product-market co-dependency. Product Strategy and Six Sigma: Challenges, Convergence and
Competence is a quintessentially epistemological book full of pertinent theory
and applications as well
as well-presented case studies."
Demetri Kantarelis, PhD,
Professor of Economics and Strategy, Assumption College, Worcester, MA
*********
Jerry Banks and
Rajagopal (2011), Crafting Managers: 100 Principles for the Excellent Manager, Nova Science Publishers Inc., Hauppauge, New York,
ISBN 978- 1-61122-513-6
"...For one thing, it’s all in “tens.” The co-authors seem to like it that way. There are
ten sections, each section has ten elements.
There are ten points in the summary section. In the later parts of the book, the sections are really short,
say two pages. Early on, the sections are longer, evidently to get things headed in the right
direction. I’m trying to answer ten questions in this Foreword. I think that I am catching the wave! To
get maximum out of the book, form groups that will meet regularly and discuss
an element. Assign one person as
discussant for an element. Rotate
that assignment. Challenge what the
co-authors have written. Give counter
examples. Get involved..."
Robert Grosse, PhD,
Dean, EGADE Business School Monterrey, NL, México
*********
Rajagopal (2011),
International Trade Relations of Mexico: A Window to the World, Nova Science Publishers Inc.,
Hauppauge, New York,
ISBN 978-1-61122-646-1
"
"...This
book is an endorsement to the mission of the institute and I hope it would
encourage prolific research on macro-economic and business related topics
contributing to the overall growth of Mexico. Kudos to Rajagopal and
contributors of the book for developing this valuable piece of work and I wish to see more research
on Mexican trade and economy in the days ahead..."
Arturo Molina
Gutierrez, Ph.D. Director General
ITESM, Mexico City Campus,
Mexico
*********
Rajagopal (2009),
Globalization Thrust: Driving
Nations Competitive, Nova Science Publishers
Inc., Hauppauge, New York, ISBN 978-1-60456-712-0
"...Rajagopal
has chosen the emerging issue of swinging consumer behavior as a challenge to
the global marketing firms which are prospecting not only emerging markets but
also targeting at the bottom of the pyramid market segments. He has addressed convincingly various perspectives on convergence of changing marketing strategies and consumer
behavior. This book has been woven around constructive arguments guiding
retailing firms in developing competitive strategies considering meticulously
the behavior of consumers in global marketplace..."
Angappa Gunasekaran, Ph.D. Professor and Chairperson,
Department of Decision and Information Sciences
Charlton College of Business,
University of Massachusetts - Dartmouth North
Dartmouth, MA
*********
Rajagopal (2008),
Globalization Thrust: Driving Nations Competitive, Nova Science
Publishers Inc. Hauppauge, New York
"...Writing
for students, researchers, and diplomats, Rajagopal (marketing, Monterrey
Institute of Technology and Higher Education, Mexico City) considers the impact
of globalization on developing
countries toward enhancing
competition and international trade and economic
reforms to stimulate growth, including the role
of international institutions such as the World Trade Organization and trade
agreements. He examines economic and political factors, trade competitiveness,
emerging markets in China, India, and Latin America, and the role of a
country's policies. Short cases are provided at the end of the book..."
Book News, Inc.,
Portland, OR
*********
Rajagopal (2012). Systems Thinking and Process Dynamics
for Marketing Systems:
Technologies and Applications for Decision Management, IGI
Global, Hershey, PA ISBN 9781466609693
"...The
businessmen, managers, and leaders of today need not only skills to act in
efficiently but also to master the thinking process associated with business
decisions. This book contains new examples from a variety of real-world
applications. In my view the systems thinking is a necessary reading
for anyone hoping to run a
successful company, community, or country. Learning how to think in systems is
now part of change-agent management."
Erdener Kaynak, PhD, Professor of Marketing, The Pennsylvania State University at
Harrisburg
*********
Rajagopal (2012), Darwinian
Fitness in the Global Marketplace, Palgrave Macmillan,
Basingstoke, Hampshire, UK ISBN 9780230369085
“...Rajagopal’
s book Darwinian Fitness in Global Marketplace: Analysis of Competition
provides an elegant approach to understanding and dealing with competition. He uses a tried and true approach
to competition: Darwinism. Darwinism is about dealing with change, survival and evolution. Rajagopal’ s book is about the same
things…”
John L Stanton, PhD, Professor, St. Joseph
University, Philadelphia, PA
*********
Rajagopal (2013), Marketing Decision Making and
the Management of Pricing: Successful Business Tools, IGI
Global, Hershey, PA, ISBN-13: 978-1466640948
"...This book
hits the mark. This book is a winner
and will stand the test of time. I would highly recommend the adoption of this
book by academics or business practitioners.
It is a necessary addition to the tool bag of aspiring leaders, CEOs,
and to academics, alike..."
Jack McCann, Dean,
Lincoln Memorial University, Harrogate, TN
…Pricing
is a complicated beast in the business world. Managers must have a
comprehensive overview of the strategic
implications of selecting
the right price for
products and services. Consumers tend toward a disparate baseline view of
profitability price may largely represent value and quality
of their purchases.
Rajagopal
(an academic based in Mexico) dives headlong into these converging views of
market effects and customer value to portray key elements of strategic and
tactical pricing. He integrates an extensive stream of pricing literature on basic and advanced concepts,
including pricing metrics
and the process dynamics of pricing
decisions. [...] Overall this is a useful resource on current best practices,
relevant research, and competitive analyses for price decision making in mature
and emerging markets. Although it is somewhat weighty for an entry-level
reader, business students and academics will find it a solid foundation of
pricing knowledge. In addition, practitioners will find this volume useful for
making long-term decisions with respect to pricing in emerging markets. Summing Up: Recommended. Upper-division undergraduate students through practitioners.
S. M. Mohammed, Professor, State University of New York (SUNY), Fredonia, NY (appeared in – CHOICE Magazine, Vol. 51, No. 3)
Rajagopal
(marketing, Monterrey Institute of Technology) identifies the best practices of
multinational companies for strategic and tactical pricing, and builds pricing
models that incorporate product portfolio management, attributes mapping,
marketing functions, quality services, and technology. New products from
customer-centric companies are priced according
to consumer perceptions of their needs and expected
products. An implementation of the pricing
strategy demonstrates how marketing firms change price policy during
market uncertainty and find a new set of organizational practices that
will become the basis for managing the next period of competitive growth.
Price value chain analysis
calculates the choices
that consumers may exercise to optimize their satisfaction and
ultimate value.
– Annotation ©2013 Book News Inc. Portland, OR
*********
Rajagopal (2013), Managing Social and
Consumerism: The Grapevine Effect in Competitive Markets, Palgrave
Macmillan, Basingstoke, Hampshire, UK
"...This is
where Professor Rajagopal’s book comes into its own. Social media has only
truly begun to have an impact in the last few years but already the potential
impact is clear for all to see. Kudos to Rajagopal for portraying social media
in his book as a growing psychodynamics and arguing the grapevine effect as an
integrated constituent of modern marketing-mix..."
Jane Fae, Independent Academic, Lincolnshire, UK
*********
Rajagopal (2014), Architecting Enterprise:
Managing Innovation, Technology, and Global Competitiveness, Palgrave Macmillan, Basingstoke, Hampshire, UK ISBN- 978- 1137366771
"...Rajagopal provides
important insights into international development and how firms and nations can innovate to remain
competitive. His discussion of the management of technology and how it relates
to the cultural, financial and business infrastructure environments is important...the arguments led by Dr. Rajagopal through
various chapters in this book and convergence of conceptual models
laid by him with the global corporate scenarios, this book contributes
learning value and delivers new insights on managing innovation, technology and
global competitiveness..."
Kip Becker, PhD,
Chairman, Department of Administrative Sciences,
Metropolitan College, Boston
University, Boston, MA
*********
Rajagopal (2015), Butterfly Effect in Competitive
Markets: Driving Small Change for Larger Differences, Palgrave
Macmillan, Basingstoke, Hampshire, UK
…
It seems we are at the fray of a change in research tradition. As this paradigm
shift unfolds, it is only natural to see more and more applications of
complexity science. “Butterfly Effect in Competitive Markets” by Rajagopal
pertains to marketing and business strategy, and aims to enable forward
thinking marketers to benefit rather
than suffer from butterfly effects.
Unless the customer
is getting more value, he is unlikely
to be willing to pay a premium. At least not for long, until a
competitor comes along that steals your thunder. Rajagopal answers the question how you carry innovation forward to enhanced products and
offerings, on the road to a sustainable improvement of value for your
customers..."
Tom Breur, PhD, Vice President
of Data Analytics
at Cengage Learning, Inc. in Boston,
MA
BOOK ENDORSEMENTS
Rajagopal (2016), Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications, Palgrave Macmillan, Basingstoke, Hampshire, UK
ISBN: 978-1-137-52593-2
"…Forging a comprehensive multilayered strategy that is integral to the company’s managerial process is the central theme of Rajagopal’s book. He brings together the complementary necessities of a strong sense of strategic direction, appeal to customers, effective managerial skills, and successful implementation. This book delineates the convergence of marketing-mix strategies with marketing research and organizational designs, and offers valuable strategic choices and managerial implications for companies to outgrow their business despite market uncertainties and competitive pressures..."
Tanya Zlateva, PhD, Dean, Metropolitan College, Boston University, Boston MA, USA
"… A prolific contribution from a reputed author of business management books and top level articles, an excellent researcher and dedicated professor, who has meticulously developed this book to fit into the learning requirements of the students of international business management. This book would also guide young CEOs and directors to learn more about managing business in international destinations, to make decisions with a new vision where global and local must meet, and where businesses must grow in a sustainable manner..."
Dr. María de Lourdes Dieck Assad, Dean, EGADE Business School, Tecnologico de Monterrey, Monterrey, NL Mexico
"...Rajagopal describes the complex process of doing international business in this book credibly through the contemporary examples and analytical diagrams. This contribution is beyond a text book to graduate students on the subject as it also demonstrates strategic insights for the managers to ensure sustainable growth for companies in competitive marketplace."
Angappa Gunasekaran, PhD, Dean and Professor, Charlton College of Business, University of Massachusetts Dartmouth, North Dartmouth, MA, USA
*********
Rajagopal (2016), Innovative Business Projects- Breaking Complexities, Building Performance-Vol 1 & 2, Business Experts Press, New York ISBN 9781631575297
"…innovation is not just a state of mind of entrepreneurs woven around new insights but a major challenge rests in commercializing it and gaining competitive advantage. Managing innovative business projects is thus an art and science, which has been meticulously explained in this book by Rajagopal through real business examples and illustrations. This book helps the managers learn how to lead the innovations of start- up enterprises to a successful business icon. The book is a distinctive reading on innovation projects, which stands apart from those on the project management. A simple, lucid, and intellectual journey through the book. Kudos to the author… "
Vijay Govindarajan, Cox Distinguished Professor at Tuck School at Dartmouth, and Marvin Bower Fellow at Harvard Business School
“The global competitive environment has become exceedingly complex and changes more rapidly than most companies realize. Professor Rajagopal offers a systematic approach to how companies can cope with these challenges, remain competitive, and innovate. A must read for executives.”
Mauro F. Guillén, Director of The Lauder Institute and Dr. Felix Zandman Professor of International Management, The Wharton School, Philadelphia, PA
*********
Rajagopal and Raquel
Castano (2015), Understanding Consumer Behaviour and Consumption Experience, IGI
Global, Hershey, PA
"…Rajagopal
and Raquel Castaño not only validate the theoretical assumptions on consumer
experience and emotions in exhibiting behavioral traits but also demonstrate new frameworks aligning the consumer knowledge
and experience with the marketing strategies of the companies to strike a
win-win face in the market. The success of the efforts of authors in showcasing
their ideas appears convincingly in this book.
I am confident that this book would
blaze a new trail towards revisiting consumer behavior knowledge by analyzing
the obscure attributes of experience, emotions, empathy, and emancipation. I
take a judgmental stand after appraising the contents of the book and their
style of writing, that this would be a welcome addition to the existing
literature on the subject and followed by many to drive research in future.
María de Lourdes Dieck Assad, PhD, Dean, EGADE Business School Tecnologico de Monterrey,
Monterrey, NL, Mexico
*********
Rajagopal (2018), Consumer Behavior
Theories: Convergence of Divergent Perspectives with Applications to Marketing
and Management, Business Expert
Press, New York ISBN 9781947441149
" Rajagopal has taken on a challenging
subject when he looks at consumer marketing theories in his new book. As
consumers change their purchasing patterns in the modern world, it is very
difficult to properly take into account the media (social and traditional) that
influence them, the kinds of role models they wish to emulate, and the other
factors that drive their behavior. Rajagopal has produced a valuable guide to theories
that contribute to our understanding of what consumers do
and why. His emphasis on emerging markets is particularly important for the
fastest growing in the world today. As more and more cultures are incorporated
into global markets, Rajagopal’s guidance on how to approach them will serve
companies and analysts very well."
Robert Grosse, Professor of
International Business, Thunderbird School of Global Management, Arizona State
University
"...Behavioral theories
of consumers have evolved through
complex dimensions over the years and explained more in context of psychology than marketing. Professor
Rajagopal has elucidated this complexity by explaining the consumer behavior theories with
applied perspectives and delivering prolific managerial implications. This book
sharpens functional skills of marketing managers and helps in attaining deeper
insights to bridge theory and practice, and influence marketing strategies.
Theoretical foundation, real examples, simple language, and thematic continuum
of the book make it a must read for students, researchers, and marketers."
Angappa Gunasekaran, Dean and
Professor, Charlton College of Business, University of Massachusetts Dartmouth
Rajagopal (2019).
*********
Qualitative Marketing Research: Understanding how Behavioral Complexities Drive Marketing Strategies. New York: Business Expert Press. ISBN 9781949991017
“Qualitative
research is followed today beyond ethnography in marketing, management, and
health sciences. This book blends contemporary approaches with the qualitative
research epistemologies and encapsulates the systematic process
of conducting research.
It is a valuable
contribution for management students, corporate managers, and researchers…”
Lou Chitkushev, PhD, Associate Dean of
Academic Affairs,
Metropolitan College, Boston University, Boston MA
“...An excellent reference for researchers in the areas of social
and management sciences.
To understand the world
from the people’s point of view, the qualitative research
has been an age-old asset.
This book guides
researchers to schematically explore experiences of the subjects by
walking in their shoes and understanding their behavior.”
Arturo Molina, PhD, Vice-Rector (Research
& Technology Transfer),
Tecnologico de Monterrey, Mexico
*********
Rajagopal
(2020). Market Entropy: How to Manage Chaos and Uncertainty for
Improving Organizational Performance. New York: Business Expert Press. ISBN 978-1-95152-788-4
"…marketing
is a science. Large markets face entropy over time and fragment. Companies
undergo this phenomenon, but it has not been explained so far in marketing scholarship. This book examines the
causes and effects of market entropy and makes its worth to readers. An
intellectual contribution for all…”
Vijay Govindarajan, Cox Distinguished Professor, Tuck School of Business,
Dartmouth, NH
"...Market entropy is not only an interesting topic but is a fundamental concept that affects all aspects of business
including finance, economics, marketing, accounting, and
management.
This book provides a comprehensive background in the topic and includes useful
managerial lessons. Based on scholarly research and years of marketplace
experience, this informative and valuable book
explains the evolution of large markets and their connection to radical
innovations and technologies.”
Anjala S. Krishen Professor, Marketing
& International Business, and Co-editor, Journal of Marketing Analytics
University of Nevada, Las Vegas, NV
*********
Rajagopal (2021). The
Business Design Cube: Converging Markets, Society, and Customer Values to Grow Competitive
in Business. New York: Business
Expert Press. ISBN 13: 978-1-63742-016-4
“Design Cube’ is a contemporary portrayal of business modelling process aimed at businesses growth within social
ecosystem. Co-creating business models and coevolving businesses in the
marketplace is the new normal today. This book introduces an integrated
approach through triadic domains of market, society, and customer values in
business modelling for analyzing innovation-management and business design. A
good read for everyone in business.”
Tanya Zlateva, PhD, Dean, BU Metropolitan College,
Boston University,
Boston, MA
“...Convergence of
societal and customer values with business modelling process is central to the innovative ‘Design Cube’ concept.
This book blends
cognitive values, social
strategies and marketing processes with design thinking to build hybrid
knowledge with live examples. Overall, this is an insightful contribution.”
Angappa
Gunasekaran, PhD, Dean and Professor,
School of Business
and Public Administration, California State University
“'Design Cube’ provides a true playbook
for readers interested in business growth
and strategic advantage. With co-creation of business models becoming an imperative for
customer-centric companies, this book brings together concepts at three
different levels including individual, market, and society in order to develop
an integrative framework. A good read for practitioners to create distinctive
customer value and implement a winning strategy.”
Raj Echambadi, PhD, Dunton Family Dean
D’Amore-McKim School of Business Northeastern University, Boston, MA
BOOK ENDORSEMENTS
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