2004
21. Rajagopal (2004), Marketing Strategy: Strategy, Implementation and Control, Rawat, Jaipur, India, 2004, ISBN 81-7033-809-3
2007
22. Rajagopal (2007), International Marketing: Global Environment, Corporate Strategy, Case Studies, Vikas Publishing House, New Delhi, India, ISBN 81-259-1856-6 23. Rajagopal (2007), Marketing Dynamics: Theory and Practice, New Age International (Formerly Wiley Eastern Ltd.), New Delhi, India ISBN 81-224-1942-9
24. Rajagopal (2007), Dynamics of International Trade and Economy: An Inquiry into Emerging Markets, Nova Science Publishers Inc., Hauppauge, New York , ISBN 1-60021-71-9 Indexed and abstracted in SCOPUS
2008
25. Rajagopal (2008), Brand Management: Strategy, Measurement and Yield Analysis, Nova Science Publishers 2009
26. Rajagopal (2009), Globalization Thrust: Driving Nations Competitive, Nova Science Publishers Inc., Hauppauge, New York , ISBN 978-1-60456-712-0 Indexed and abstracted in SCOPUS
27. Rajagopal (2009), Information Communication Technologies and Globalization of Retailing Applications, IGI Global, Hershey, PA, ISBN 1-60566-248-8-7 Indexed and abstracted in SCOPUS
2010
28. Rajagopal (2010), Consumer Behavior: Global Shifts and Local Effects, Nova Science Publishers Inc., Hauppauge, New York , ISBN 978-1-60876-276-7 Indexed and abstracted in SCOPUS
29. Rajagopal (2010), Sales Dynamics: Thinking Outside the Box, Nova Science Publishers Inc., Hauppauge, New York , ISBN: 978-1-61728-776-3 Indexed and abstracted in SCOPUS
2011
30. Rajagopal and Rajagopal, Amritanshu (2011), Product Strategy and Six Sigma: Challenges, Convergence and Competence, Nova Science Publishers Inc., Hauppauge, New York , ISBN: 978-1-61761-604-4 Indexed and abstracted in SCOPUS
31. Rajagopal (2011), International Trade Relations of Mexico: A Window to the World, Nova Science Publishers Inc., Hauppauge, New York , ISBN 978-1-61122-646-1 Indexed and abstracted in SCOPUS
32. Jerry Banks and Rajagopal (2011), Crafting Managers: 100 Principles for the Excellent Manager, Nova Science Publishers Inc., Hauppauge, New York , ISBN 978-1-61122-513-6 Indexed and abstracted in SCOPUS
2012
33. Rajagopal (2012), Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management, IGI Global, Hershey, PA ISBN13: 9781466609693 Indexed and abstracted in SCOPUS
34. Rajagopal (2012), Darwinian Fitness in the Global Marketplace, Palgrave Macmillan, Basingstoke, Hampshire, UK ISBN 9780230369085 Indexed and abstracted in SCOPUS
2013
35. Rajagopal (2013), Marketing Decision Making and the Management of Pricing: Successful Business Tools, IGI Global, Hershey, PA, ISBN-13: 978-1466640948 Indexed and abstracted in SCOPUS
36. Rajagopal (2013), Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets, Palgrave Macmillan, Hampshire, UK ISBN-13: 978-1137281913 Indexed and abstracted in SCOPUS
37. Rajagopal (2013), Dexterity in Global Business: A Debate on Critical Perspectives (Ed.), Nova Science Publishers Inc., Hauppauge, New York ISBN-13: 978-1629480657 Indexed and abstracted in SCOPUS
2014
38. Rajagopal (2014), Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness, Palgrave Macmillan, Basingstoke, Hampshire, UK ISBN- 978-1137366771
2015
39. Rajagopal and Raquel Castano (2015), Understanding Consumer Behavior and Consumption Experience, IGI Global, Hershey, PA, Indexed and abstracted in SCOPUS 40. Rajagopal (2015 )Butterfly Effect in Competitive Markets: Driving Small Change for Larger Differences, Palgrave Macmillan, Basingstoke, Hampshire, UK Indexed and abstracted in SCOPUS
2016
41. Rajagopal (2016), Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications, Palgrave Macmillan, Basingstoke, Hampshire, UK ISBN: 978-1-137-52593-2 Indexed and abstracted in SCOPUS
42. Rajagopal, Raquel Castano, and David Flores (2016), Consumer and Markets: Analyzing Behavioral Shifts and Emerging Challenges, Nova Publishers, Hauppauge, New York ISBN: 978-1-63485-122-0
43. Rajagopal and Ramesh Behl (2016), Business Analytics and Cyber Security Management in Organizations, IGI Global, Hershey, PA ISBN 9781522509028
44. Rajagopal (2016), Innovative Business Projects: Breaking Complexities, Building Performance (Vol. 1)-Fundamentals and Project Environment,, Business Expert Press, New York ISBN: 9781631575297
45. Rajagopal (2016), Innovative Business Projects: Breaking Complexities, Building Performance (Vol.2)-Financials, New Insights, and Project Sustainability, Business Expert Press, New York ISBN: 9781631575310
2017
46. Rajagopal and Vladimir Zlatev (2017). Business Dynamics in North America: Analysis of Spatial and Temporal Trade Patterns, Palgrave Macmillan, New York, ISBN 978-3-319-57605-3 Indexed and abstracted in SCOPUS
47. Rajagopal and Ramesh Behl (2017), Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace, IGI Global, Hershey, PA ISBN 9781522548317
2018
48. Rajagopal (2018), Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management, Business Expert Press, New York ISBN 9781947441149
49. Rajagopal (2018). Marketing Research: Fundamentals, Process, and Implications, Nova Publishers, Hauppauge, New York ISBN 978-1-53613-029-4
50. Rajagopal and Ramesh Behl (2018), Business Governance and Society: Analyzing Shifts, Conflicts, and Challenges, Palgrave Macmillan, New York ISBN 978-3-319-94612-2 Indexed and abstracted in SCOPUS
2019
51. Rajagopal (2019), Qualitative Marketing Research: Understanding how Behavioral Complexities Drive Marketing Strategies, Business Expert Press, New York. ISBN 9781949991017
52. Rajagopal (2019), Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making, Palgrave Macmillan, New York. ISBN 978-3-030-11910-2 Indexed and abstracted in SCOPUS
53. Rajagopal and Ramesh Behl (2019), Innovation, Technology, and Market Ecosystem: Managing Industrial Growth in Emerging Markets, Palgrave Macmillan, New York ISBN 978-3-030-23009-8 Indexed and abstracted in SCOPUS
54. Rajagopal (2019), Transgenerational Marketing: Evolution, Expansion, and Experience, Palgrave Macmillan, New York. ISBN 978-3-030-33925-8 Indexed and abstracted in SCOPUS
55. Rajagopal (2019), Competitive Branding Strategies: Managing Performance in Emerging Markets, Palgrave Macmillan, New York ISBN 978-3-030-24932-8
56. Rajagopal and Divya Kirti Gupta (2019), Strategic Rethinking: Connecting Local-Global Business Models, Nova Publishers, Hauppauge, New York ISBN 978-1-53616-835-8
2020
57. Rajagopal (2020), Market Entropy: How to Manage Chaos and Uncertainty for Improving Organizational Performance, New York: Business Expert Press. ISBN 978-1-95152-788-4
58. Rajagopal (2020). Sustainable Businesses in Developing Economies - Socio-Economic and Governance Perspectives. New York: Palgrave Macmillan. ISBN 978-3-030-51680-2
59. Rajagopal and Ramesh Behl (2020). Entrepreneurship and Regional Development: Analyzing Growth Models in Emerging Markets. New York: Palgrave Macmillan. ISBN 978-3-030-45520-0